Understandably, it can be a big decision to advertise your business. To make things a bit easier, we’ve made a checklist on what to consider before going through with an advertising campaign.
Whether you’re advertising using digital, print or any other method, there are a few things businesses will need to think about before going through with an advert campaign.
What do you want to get out of a campaign?
Do you want more website visits, heightened social media engagement, increased website conversions, all of the above? Specifying a goal makes it easier to understand what type of advertising method would work best to meet that goal, as well as being able to measure that goal against results of the campaign. Unfortunately, it isn’t as simple as creating a goal of ‘more customers’ because there needs to be a strategy behind getting those customers, whether that’s through your social media channels, your website, your local newspapers, or any other method at your disposal.
What’s your budget?
This question probably doesn’t need explaining, but the type of advertising method (or methods) that can be used for your campaign will depend on your budget. Most digital advertising (particularly social media advertising) are highly cost effective, and you can set limits on spend to make sure you don’t go over budget. Local print advertising can also be cost-effective, and promotes your business to an already captured audience, in the local areas that matter most.
What message do you want to get across?
Do you want to promote any offers, new products, or just let the local area know that your business around? Messaging is extremely important because it’s often a ‘make or break’ factor in terms of whether a person clicks on an advert or not. You need to create a message that resonates with your target audience whilst making it clear what action you want them to complete (e.g. learn more, buy now, sign-up etc.). It’s also important not to over complicate your message, any further information you’d like to give can be added to your desired landing page.
Do you need advice?
If you’re not sure where to begin or which advertising method suits your goals, then there’s no harm in seeking advice. Whether that’s with another local business, or with a company that provides marketing solutions, it’s up to you. There’s no harm in seeking advice, creating an advertising campaign is an important project that can substantially impact your business, therefore getting some extra knowledge/information will only help you make those campaign decisions.
If you’d like some marketing advice from experienced professionals, or to learn more about our digital marketing solutions, talk to us today! We’re here to help your business grow.