Christmas is only ten weeks away, so it’s important to make sure your business website is ready for the Christmas rush.
You probably will have noticed that supermarkets have already set up their Christmas aisles, and although the only logical reasons for them to do this is not only to scare the living daylights out of you, but also to start selling the masses of Christmas stock early, rather than having to reduce the prices of more stock after Christmas. So although it’s extremely annoying to see Christmas items out before Halloween, they’re just being extremely forward thinking.
Like the supermarkets, make sure your business is ready for Christmas by ensuring your website is effectively optimised for your customers, and this isn’t just in terms of SEO, but also navigation, design, and other website boosting tools.
Design and Navigation
The first question to ask yourself when understanding if your website is ready for those Christmas visitors is, ‘Does my website look clean and well-presented?’. This is an important question to ask because visitors will be more inclined to stay longer and view more pages on websites that look good and hold relevant and concise information. It’s always best to think simple, a cluttered website will only confuse visitors and look messy and unprofessional.
The second question you should ask is ‘can my website visitors find the information they need quickly and easily?’. Having an easy to navigate website is fundamental to keeping potential customers on your website. Ensuring the navigation bar at the top of your website (or along the side) is created logically in terms of linked pages, will make it easier for visitors to find the information they need more efficiently, resulting in a quicker customer journey, and likely, quicker sales.
You may want to get a second opinion on your website in terms of design and navigation (from customers or even friends), because often when you’re close to a project (such as a website), you may focus on the hard work that went into it rather than viewing it from a customers perspective, making your opinion slightly more bias.
Search Engine Optimisation (SEO)
In order for your website to be found more easily by potential customers, it will need to be search engine optimised (if you’re not sure what SEO is, you can learn more about it in our blog – SEO: What, How and Why?). Adding relevant words and information on your website that relates to your business and industry, and are generally used by your customer base to search for products/services similar to yours, is a great start to SEO.
As well as keywording your written content, think about the images you’re using on your website. Optimising images for your website will mean they will help pages load quicker whilst keeping their quality, and page loading speed is another element that influences search engine rankings. There are multiple ways in which you can optimise your website for search engines, and a lot of it is through the back end of your website, creating alt-tags, meta-tags, image descriptions are just a few to mention.
Paid Search Advertising
In terms of getting visitors to your website during the Christmas season, paid search advertising is a subtle marketing tool that can greatly help increase your awareness. Designed to focus on the keywords your target audience are using to search for your business and others like it, paid search boosts your business’ search engine rankings to outshine competitors and increase visibility.
It works by having budget placed on keywords that are likely to be used by potential customers, so when those words and phrases are typed into a search engine, your chosen landing page pops up in prime position. With many paid search solutions, you will have to guess which words and phrases customers are using to find your business on search engines, meaning your budget isn’t always effectively placed. However, with LOCALiQ’s paid search solution, we use trusted technology to understand the keywords used most frequently, and if that ever changes, budget is automatically updated to those new keywords, saving you valuable time and money – exactly what you need during the expensive Christmas period.
With more people than ever preferring the convenience of online shopping, it’s important to make sure your website is ready for influx of customers this Christmas. Even if you don’t sell products/services online, you should still make sure your website the best it can be for those customers that like to research. If you would like any help or advice, or to learn more about our web-based solutions, contact us today and get your business Christmas ready.