A unique selling point or USP, is exactly that, something that makes your business different or unique when compared to your competitors.
It might seem like a fairly simple concept, but it’s a vital one to consider. The purpose of this guide is to help you through identifying the USP of your business and help you find ways to best utilise it.
This guide covers the following topics;
- Why is it important to have a USP?
- Establishing your USP.
- How to figure out who you’re marketing to in the first place.
- Defining your mission statement.
- How to conduct competitor research
So, are you ready to get started?
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