Having been established back in 1901, Ian Hart Funeral Services are Worthing’s longest running family funeral directors. With a strong local presence, they wanted to expand their awareness to further afield using more modern marketing techniques.

Challenges.

As well as driving increasing audience numbers to their website in order to create more lead opportunities, Ian Hart Funeral Services also wanted to generate increased recognition with younger demographics in need of their services.

Solutions.

Search engine advertising was used to drive website traffic and dominate local search engine results pages (SERPs). Incoming enquiries were tracked to provide greater insights into how potential customers were engaging with the business.

Results.

With an average order value of £3000, a cost per lead of £45.10 is low and could generate the business £594,000 if all leads generated from this campaign were to convert into customers.

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