Our client, Selby College, offers A-Levels, Vocational courses, Apprenticeships, Higher Education (degree-level) and Adult Learning courses, across a range of academic and vocational subjects such as Art and Design, English, Maths, Construction, Childcare, Health Studies, Social Studies, Public Services, and Education. Their courses are open to anyone over 16 years of age.

Their objective was to raise awareness of the college during the Covid-19 pandemic and UK lockdowns, with the message that they were very much still open for course enrollments and new pupils.

 

 

Goals.

The college had historically had the most success in converting new students from hosting open days, so they desired to promote such events online, emphasising that the college was still up and running and was COVID secure. It was LOCALiQ’s responsibility to deliver this message to the largest number of online users who fit into the college’s desired target audience segments.

Challenges.

COVID-19 posed challenges to all businesses, and Selby College found that their biggest challenges were letting new pupils know they were still open for course enrollments and were taking COVID safety precautions. Getting this message out to the masses was crucial for our client, and Selby College needed our help to promote and market their open days and events to their desired audiences.

Solutions.

In order to generate awareness on a huge scale, LOCALiQ opted for social and digital display as their chosen solutions for Selby College.

Facebook Web Clicks enabled our client to have flexibility on their advert copy, meaning that we were able to change the events we promoted at their request, as did digital display.

Both solutions granted our client granular, detailed targeting in order to reach online users most likely to enroll on to a college course.

Results.

825k prospective students were reached individually, across all age ranges, and the campaigns drove 10k clicks.

To read about our client’s journey with us in-depth, download their success story.

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