The Devonshire Clinic is a luxury, private dermatology clinic based in the Harley Street medical district of central London. They provide specialist skin cancer, medical dermatology, and cosmetic dermatology treatments.

 

 

 

Goals.

The Devonshire Clinic was particularly interested in increasing their online presence in a saturated and competitive market in order to generate leads and drive conversions from search engine queries – the place where their typical target customer began their journey.

 

Challenges.

Our client, The Devonshire Clinic, has many competitors within the Harley Street district, therefore they were striving to stand out in a saturated market and find faster, better ways to convert potential customers. They chose to work with LOCALiQ in order to be provided with solutions that helped them overcome this problem.

Solutions.

As the majority of our client’s typical customer journeys begin with an online search, and the typical customer purchase consideration phase is longer, LOCALiQ wanted to raise our client’s presence across SERPs with a solution that would serve them long-term and have lasting effects rather than quick-wins.

The golden solution was a strategic, in-depth SEO strategy – involving off-page, on-page, technical, local and national SEO techniques.

LOCALiQ articulated primary and secondary keywords to focus on exclusively and also created SEO-rich website content for our client. Our client received a monthly strategy meeting and in-depth reportage as well as Client Centre access in order to nurture their incoming leads down the customer journey funnel.

Results.

LOCALiQ delivered exceptional results for our client and their ongoing SEO campaign – to see the full metrics by month, by quarter, and by year, download The Devonshire Clinic’s success story PDF.

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