The Mowden pub provides refreshing drinks and pub food to the people of Darlington. They have over 25 years of catering experience and a restaurant that seats 60 customers. They aim to provide locals and visitors with a relaxed atmosphere to eat, drink and socialise in.

Challenges.

After undergoing some rebranding, The Mowden wanted to let their community know about their recent developments to showcase their updated business, and drive the new brand locally amongst potential and existing customers.

Solutions.

The LOCALiQ Social Ads solution was used to drive awareness and reach new audiences. Facebook retargeting was key to the success of this campaign, as ads were focused on audiences that interacted with a competition post from the pub.

Results.

As a result of this campaign, The Mowden pub received 253,351 total impressions with a cost per click of £0.21. There were 19 leads also generated through the campaign.

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