Solutions: SEO

About the client.

Ultimate Gaming Paradise is a boutique company run by gamers, for gamers, offering products from companies like ASUS, Xbox and Playstation to customers across the UK.

Their mission is simple – to provide the best online customer service experience, helping you with your next purchase through their funny, honest online reviews via their exclusive gaming community.

What you should know

  • Our SEO campaign improved their website impressions by 658% and increased their clicks by 417%, with online gross sales jumping by 3451%.
  • Ultimate Gaming Paradise now ranks for 3,327 new keywords and 333 improved keywords.
  • A 280% increase for keywords in positions 1-3 and 111% for positions 4-10.
  • 3451%

    Increase in Gross Sales

  • 658%

    Increase in Impressions

  • 280%

    Increase in Keywords

Goals.

A relatively small player within their industry, facing competition from well-known national retailers and established brands for their products, Ultimate Gaming Paradise’s goal was to position itself as the go-to website for gamers and PC enthusiasts.

Challenges.

The customer is in a highly competitive industry and came to us to increase brand awareness and sales. The customer was keen to become one of the go-to websites to buy consoles, PC components, and games whilst competing with other well-established eCommerce companies and retailers.

Solutions.

Following extensive competitor and keyword research, LOCALiQ created an SEO strategy to achieve Ultimate Gaming Paradise’s online goals.

Our strategy focused on improving their existing content to establish the brand as a thought leader within their niche and improving the visibility of their store homepage, website homepage and category and product pages.

Results.

Our SEO campaign improved the website’s impressions by 658% and increased their clicks by 417%. Since the start of the campaign, there has been a 274% increase in keywords.

The website now ranks for 3,327 new keywords and 333 improved keywords, with keywords in positions increasing by 280% and positions 4-10 increasing by 111%.

In addition to the increase in brand visibility and rankings, there has been a 3451% increase in gross sales since the start of the campaign.

 

Don’t take our word for it… Here’s what our client had to say:

It has most definitely been very, very impressive on the numbers. I monitor them daily and I’m very happy with what I’m seeing. More and more product search terms are resulting in good rankings.

 

Matthew,

Director of Ultimate Gaming Paradise

Proven results.

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