Digital Marketing for Solicitors &
Law Firms

Scale your leads and drive results with our legal marketing agency. We support many professional services, including law firms, solicitors, barristers, and more.

Affordable legal marketing.

At LOCALiQ, our digital marketing experts provide the expertise and technology to help your legal practice succeed.

Many law firms face the challenge of smaller client pools and difficulties winning new customers from their current providers. Our legal marketing specialists will reach your audience and win them over, placing your message in the right place online.

Your customers continually search for trustworthy advisors, often using referrals and word-of-mouth recommendations to make their choices. We’ll help you manage your online reputation and reviews – so you earn and retain your customers’ trust.

Our legal marketing agency will provide specialised expertise in promoting your legal services – from PPC campaign management, professional SEO, and web design services for law firms to paid social, digital display, solicitors advertising and much more. Plus, we are the UK’s local search specialists.

LOCALiQ Full-Service Digital Marketing for Solicitors

What our legal clients say…

"We have used a number of agencies in the past, but LOCALiQ has been the best by far. They feel like a part of our team rather than a supplier. We enjoy excellent reporting and can track clicks, leads and conversions - highly recommended"

David Grooms, Chief Officer (Technical) – Parfitt Cresswell

Digital marketing for legal services.

Explore our legal marketing services below and convert leads into sales.

Seo Digital Marketing

SEO

Start increasing organic traffic to your solicitors via search engines – we provide bespoke SEO solutions for your legal services.

We’ll implement an in-depth SEO strategy suitable to your audience and deliver measurable results.

We create meaningful and informative content to engage your customers, displaying you as a trusted source within the legal industry.

Plus, we help to promote your message with exclusive support from our network of 200+ news brands.

Pay per click advertising

PPC

Fast-track your website and legal services to the top of the search engines with our PPC campaign management solution.

We’ll publish your ads in front of the right people, helping you to maximise your budget and generate more leads.

Our UK-first technology streamlines your marketing budget across your paid search campaigns, helping you maximise the ROI for your channels.

We’ll help you gain higher-quality leads by certifying your prospects before connecting.

Turn your likes into leads and grow your business with our paid social advertising services.

We’ll implement a paid social strategy optimised for your services, increasing your online visibility while helping you build relationships with your prospects.

We create compelling videos to engage your audience and bring your solicitors to life.

Whether a commercial production, event videography or awe-inspiring drone footage, our service will tell your prospects your story.

We manage thousands of local business listings across the UK, ensuring your contact details and local SEO strategy are always up to date.

Our legal marketing services and exclusive partnerships with Google, Facebook and Bing help potential prospects find your legal services online.

Built using Craft CMS, our web design service will bring your legal practice to life.

We combine sleek web design and expertly written content with your prospects and SEO in mind; whether targeting new clients or building brand awareness, our legal marketing services have you covered.

Working alongside 200+ UK publications and supported by our ad network partnership, we’ll place your advert in the perfect location with our geographic, demographic and behavioural-based targeting.

Plus, we offer powerful strategic online advertising to a targeted audience through the Google Display Network.

LOCALiQ SEO for solicitors guide

Solicitors SEO guide for your law firm.

Achieve search engine success and attract more customers to your law firm with our SEO guide for solicitors – we explain search engine optimisation best practices and our top tips to rank for your Google searches.

  • What is SEO for solicitors, and why is it important?
  • Advantages of SEO for solicitors
  • The importance of local SEO for solicitors
  • Our SEO services for solicitors

Explore our helpful guide and propel your law firm to new heights within the search engine results pages.

Solicitors SEO guide for your law firm.

Achieve search engine success and attract more customers to your law firm with our SEO guide for solicitors – we explain search engine optimisation best practices and our top tips to rank for your Google searches.

  • Appear on page one for local search queries
  • Stand out online with an optimised Google Business Profile
  • Build trust and credibility through positive Google reviews
  • Increase in-person visits and enquiries to your clinic

Explore our helpful guide and propel your law firm to new heights within the search engine results pages.

The ultimate guide to PPC for solicitors.

Minimise your advertising costs and enjoy a high return on investment for your paid search campaigns with our helpful PPC guide for solicitors.

  • What is PPC for solicitors, and why is it important?
  • Benefits of PPC for solicitors
  • Top PPC marketing mistakes by solicitors
  • Our PPC services for solicitors

Proven to drive pay-per-click results to your law firm, we explain how to optimise your PPC efforts and achieve tangible results while increasing your online presence.

LOCALiQ PPC for solicitors guide

The ultimate guide to PPC for solicitors.

Minimise your advertising costs and enjoy a high return on investment for your paid search campaigns with our helpful PPC guide for solicitors.

  • Appear on page one for local search queries
  • Stand out online with an optimised Google Business Profile
  • Build trust and credibility through positive Google reviews
  • Increase in-person visits and enquiries to your clinic

Proven to drive pay-per-click results to your law firm, we explain how to optimise your PPC efforts and achieve tangible results while increasing your online presence.

Hey 👋
Download your guide to digital marketing strategies
for solicitors and law firms from LOCALiQ

Discover our free tailor-made resource created exclusively for legal professionals.

We're proud to be recognised

Localiq Award Winning Agency
Localiq Award Winning Agency

Why use LOCALiQ?

We’re an award-winning full-service digital marketing agency specialising in local marketing, legal marketing services and the growth of your business.

What sets us apart?

  • Our 35+ UK locations ensure we’re at the heart of your local community
  • Our UK-first Cross Media Optimisation platform enables you to easily streamline your paid advertising budget
  • Our exclusive Client Centre reporting and analytics technology puts you in control of your digital marketing campaigns
  • Enjoy exclusive support from our network of 200+ news brands
LOCALiQ is a legal marketing services company supporting law firms across the UK

The benefits of digital marketing for law firms:

Improved lead quality and conversion rates

Digital marketing allows you to quickly and cost-effectively target potential leads who need your legal services, identifying a particular audience based on demographics, including their age, location, interests and behaviours via PPC and paid social. Retargeting also enables you to display ads to anyone who visits your website, drastically improving your conversion rates.

Advertise your legal services at the right time

By working with our legal marketing agency, we will place your adverts in front of anyone searching for your services. Optimising your website for SEO will help to improve your ranking and increase traffic to your website organically, while paid advertising will help your solicitors appear at the top of search results for relevant keywords, capturing more clients.

Measure your marketing activity in real-time

Quantify the success of your digital marketing efforts in real-time via Google Analytics and Client Centre. Easily track your online traffic, leads, bounce rates, impressions and more for your advertising campaigns. Analysing your data will help refine your strategies and allocate resources to maximise your budget.

Enjoy cost-effective marketing campaigns

Increase or decrease your budget for each marketing channel depending on the return on investment they deliver. Digital marketing is more cost-effective than traditional marketing methods for your law firm, providing easy-to-use, flexible budgeting options to help you control your spending and optimise your campaigns.

Real-time insights for legal marketing.

We value transparency. To ensure your legal marketing campaigns are secure, we created Client Centre – a marketing analytics tool that lets you see campaign reports, view real-time results, listen to calls from potential clients and more.

  • View your leads in a single, easy-to-use inbox
  • Listen to customer and prospect calls
  • Review dashboards and concise reporting
  • Email marketing automation
AI-driven legal marketing software on a laptop

AI-powered legal advertising services.

Turbocharge your legal services with intelligent budget optimisation and conversion-driven insights for your marketing campaigns with Cross Media Optimisation.

  • Data-driven decisions supporting digital marketing for legal services
  • Maximise your ROI & enjoy higher KPI performance
  • Real-time visibility on your search marketing budget allocation

AI-powered legal advertising services.

Turbocharge your legal services with intelligent budget optimisation and conversion-driven insights for your marketing campaigns with Cross Media Optimisation.

  • Data-driven decisions supporting digital marketing for legal services
  • Maximise your ROI & enjoy higher KPI performance
  • Real-time visibility on your search marketing budget allocation

Why outsource marketing for law firms?

Hiring a marketing agency for your solicitors can provide the expertise and resources to advertise your legal services in the digital landscape. There are many benefits, including:

  • Market-leading strategies to reach and engage potential clients while complying with advertising regulations in the legal industry
  • Saving time with your digital marketing efforts and focusing on your law firm
  • Building an online community with potential clients on social media, creating content that resonates with your audience
  • Sharing high-value, informative content to showcase your legal expertise via blog posts, articles and videos

Contact us to book a free digital marketing consultation and enjoy the time and cost-saving measures today.

LOCALiQ digital marketing agency for law firms

Why outsource marketing for law firms?

Hiring a marketing agency for your solicitors can provide the expertise and resources to advertise your legal services in the digital landscape. There are many benefits, including:

  • Appear on page one for local search queries
  • Stand out online with an optimised Google Business Profile
  • Build trust and credibility through positive Google reviews
  • Increase in-person visits and enquiries to your clinic

Contact us to book a free digital marketing consultation and enjoy the time and cost-saving measures today.

Audit your website with our free website grader

Audit your website with our FREE health check

See how your online presence compares to your competitors with the free Website Grader from LOCALiQ – the digital marketing experts.

Score your online presence
Get recommended solutions to build awareness and drive leads
See actionable areas for improvement

How is our legal marketing agency different?

We understand your clients

Our legal marketing specialists have experience with many legal marketing campaigns; we know what your clients search for, the channels they use and how they buy your services.

Return on investment focused

We are a results-driven legal marketing agency focused on your return on investment for each campaign. Work with LOCALiQ to improve your law firm’s digital marketing.

Legal advertising compliant

Legal marketing is subject to many rules and regulations for advertising online. LOCALiQ ensures your solicitors are compliant so you can confidently promote your law firm.

How can I promote my legal services?

Advertising your solicitors online involves a combination of digital marketing strategies to increase your visibility, attract clients and build a strong brand presence.

Here are our top tips for promoting your law firm online:

  • Optimise your website for search engines using relevant keywords related to your legal services, including high-quality, informative content that addresses common legal questions and showcases your expertise
  • Encourage satisfied clients to leave positive reviews via Google Business Profile and optimise your online presence for local searches
  • Use PPC and paid social to target specific demographics and locations, promoting your legal services and special offers
LOCALiQ digital marketing for solicitor services
A law firm researching the UK publications for their legal adverts

Ad network support from 200+ news brands.

Our 200+ publications are ready to help your law firm; supported by the Newsquest Media Group, our local news sites will place your advert in the perfect location for your business with our geographic, demographic and behavioural-based targeting.

Legal marketing services in 35+ UK locations.

We are based in over 35 UK locations, making us the second-largest local media company within England, Scotland, Wales and Northern Ireland. Our offices will help your law firm grow and thrive, offering digital marketing for legal services in your local area.

Legal marketing services in 35+ UK locations.

We are based in over 35 UK locations, making us the second-largest local media company within England, Scotland, Wales and Northern Ireland. Our offices will help your law firm grow and thrive, offering digital marketing for legal services in your local area.

Digital marketing tailored to your business…

Step 1: Explore our digital marketing services

Explore our website and the multi-channel digital marketing services we provide to your business. Familiarise yourself with our affordable solutions and see how we help you unlock your potential.

Step 2: Arrange your free digital marketing consultation

Once ready, complete our ‘Contact Us’ form for your free marketing consultation. With no fees and no pressure, we’re here to support your business when you’re ready to take the next step.

Step 3: Discuss your needs & how your business works

During your consultation, we will discuss the challenges for your business and the core areas you wish to target within your advertising. Rest assured – we cover any pain points and work with you to understand your business and needs.

Step 4: View your personalised solutions & take your business forward

After your consultation, we’ll create your marketing proposal, detailing our solutions to ensure your business is at the forefront of your local community. Once you’re happy with how this looks, our specialist teams will contact you.

Step 5: Sit back, relax and enjoy the leads

Now your marketing campaigns are live, let us do the hard work for you and generate high-quality leads for your business. Plus, with our UK-first Client Centre technology, we guarantee you’ll feel safe with your investments, allowing you to view real-time reports, instant results and listen to phone calls from prospective clients.

Winning results for our legal clients.

We’re dedicated to helping local businesses succeed.

We love sharing our customers’ success, and they love sharing their stories. View our latest case studies and discover how many legal companies have generated real
growth with our legal marketing services.

Yearly impressions

1.52M

MoM increase in
new users

517%

Online conversions

3640+

Digital marketing resources for your law firm.

Discover our latest marketing resources below – explore the many ways to promote your business
and how to build your brand online for free with LOCALiQ.

ON-DEMAND WEBINAR

How to Grow Your Business with Local Marketing

Create actionable steps to improve the local marketing strategy for your business.

Learn how to grow your business with local marketing from the LOCALiQ marketing experts.

BLOG

How to Run a Paid Search Campaign

Increase your website’s visibility & promote your business with cost-effective paid search ads.

Read our in-depth guide to paid search – the benefits, how it works and the different ad types.

FREE RESOURCE

2024 State of Digital Marketing Report

It’s back and updated with marketing statistics and insights from 500+ UK businesses.

We explore trending topics, challenges, and marketing goals from other companies like yours.

Speak to an expert.

Start simplifying your digital marketing today. Get in touch to discuss how we can help you.