Uplift in Web Traffic
Whilst Pacitti Jones’ property portfolio had a presence on some well-known third-party websites, such as Zoopla, they found users who made direct contact via their website were much more cost-effective to their business. As a result, they were competing directly with the third-parties, and other local estate agents, for their key search terms.
Our primary campaign goal was to increase their brand awareness and connect Pacitti Jones with suitable clients searching for their services.
In a highly competitive property market, Pacitti Jones found it difficult to build its brand awareness, competing with well-established local estate agents who enjoyed a greater online presence within the search engines.
LOCALiQ created a comprehensive strategy covering all four pillars of SEO – we aimed to improve Pacitti Jones’ online presence by targeting popular keywords used by their clients – optimising and enhancing their website’s content and mapping newly created pages so they’re suitable for location intent.
LOCALiQ’s SEO campaigns uplifted organic traffic to Pacitti Jones’ website by 165% and increased their page views by 193%, establishing them within the top 3 search results for their primary keyword – a huge boost to their brand awareness within the local area.
Find out more and discover the brilliant results we produced for Pacitti Jones by downloading our latest case study.