Find out how your paid advertising results compare with industry averages.
Are your paid search and social campaigns delivering the results you need? With our 2026 UK Paid Search Benchmark Report, you can quickly compare your campaign performance against current UK averages.
What’s inside the report?
Inside, you’ll find LOCALiQ UK campaign data collected throughout 2024 and 2025 across 17 industries.
The report includes average click-through rate, cost-per-click and conversion rate data for paid search and paid social campaigns, along with year-on-year changes, industry patterns, and practical takeaways to help you improve performance.
Why download the report?
This report is designed to help you assess your current performance, spot gaps, and identify opportunities to optimise future campaigns. It’s built for marketers and businesses that want to understand how their paid search and social advertising campaign results compare with wider UK benchmarks.
Frequently asked questions
What does the 2026 UK Paid Search Benchmark Report include?
The report includes average click-through rate, average cost-per-click, average conversion rate and year-on-year changes across 17 industries.
Is the report based on UK campaign data?
Yes. The report uses data collected from hundreds of LOCALiQ UK paid search and social campaigns run throughout 2024 and 2025.
Who should download this report?
It is designed for marketers, business owners, in-house teams and agencies that want to compare paid search performance against UK industry benchmarks.
Why are paid search and social benchmarks useful?
Benchmarks help you understand whether your current performance is above, below, or in line with wider industry patterns, making it easier to identify areas for improvement.
What industries are included in the report?
Industries covered in the benchmark report include:
- Aesthetic
- Agencies and Partners
- Automotive
- Property
- Dental
- Education
- Entertainment and Leisure
- Family & Personal Services
- Farming & Agriculture
- Finance
- Government & Politics
- Healthcare
- Home Services
- Recruitment
- Retail/E‑Commerce
- Solicitors
- Travel and Hospitality