Facebook has shed its relevance scores in favour of new metrics that it says are “more granular”.   If you’ve ever used one or mo...

We’ve all seen the power of a well-placed hashtag in action. They can ignite a social movement, draw attention to an important cause...

We know that the targeting capabilities for certain marketing tactics have evolved at an almost alarming rate. About 10 years ago, s...

What happens when a potential customer visits your website or searches for you but doesn’t take the next step to actually become you...

How long has it been since your website was updated to align with the latest in SEO best practices? If your business’s website hasn’...

As long as your business serves local customers, local marketing is a must, but it’s also an area that proves challenging and confus...