Social media is free, blogging is free, websites can be free, so in terms of marketing, do you still need to spend money to make money? Yes, and here’s why: Having social media pages, blogs, and a standard website is a great basis to...
Category: Digital Marketing
Whether you want to generate awareness, improve the quality of leads, or increase product/service purchases, integrated campaigns using both print and digital aspects can play a major role in supporting business growth. 1. Some au...
Category: Marketing
It’s important to remember that one bad review isn’t going to mean the end of your business. However, understanding how to manage negative reviews effectively will help ensure minimum damage is done. A person’s business is often thei...
Category: Reputation Management
It doesn’t matter whether you’re spending £20 or £200, you need to create goals for your digital ad spend, and here’s why: 1. Measuring Return on Investment (ROI) Creating goals will give you insights into the ROI for ads you pub...
Category: Digital Marketing
Content is king, which means your business needs to be delivering high quality content in order to stay relevant to the right audience. There are 4 key questions you need to answer when you start creating a content plan: What doe...
Category: Content Marketing
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