Marketers have always found it challenging to justify spend and push for increased budgets. Here are 6 calculations to help measure success and encourage marketing investment. 1. Customer Acquisition Cost (CAC) This metric reveals th...
Category: Marketing
Every new customer a business earns takes a lot of hard work. Keeping those customers, maximises the reward of that hard work. Customer retention gives a huge indication as to the growth of a business, as a high or growing customer rete...
Category: Marketing
“There’s never been a better time to put social good at the core of business” says Facebook’s Arielle Gross. It probably seems a bit ironic to some that Facebook, the multi-billion-pound social media company that has previously been sh...
Category: Social Media
Last month, Facebook released a feature that allows businesses to sell their products through the social platform. Facebook Shops, similar to our eCommerce package, has been created in the wake of the Covid-19 pandemic. The aim of this ...
Category: Social Media
As England reopens their non-essential retail stores, what are the potential costs? England is the first UK country to approve the opening of non-essential retailers, and it will certainly be revealing as to how much demand there is, as...
Category: Social Media
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