Click-through rate (CTR) is a key metric for paid advertising marketers to understand and monitor. In this blog, we’ll cover all things CTR, explaining the average CTR for Google Ads, why it matters, and what you can do to improve it. What is Click-Through Rate? Why...
If your business is running paid ads, you may have noticed a decline in your click-through rate (CTR) and ad impressions across campaigns. Incidentally, if you have a low click-through rate, you may also notice that your average CPC (cost per click) has increased, and...
“The Future of Automotive Marketing” webinar was recently hosted by LOCALiQ Motors. If you missed it or would like to re-watch it, it is available for you on-demand. During the webinar, we discussed market observations, industry pain points, and the future of AI in...
On 7th September we held our webinar AI in Marketing: What Your Business Needs to Know About Bing. As you can imagine, we received quite a few questions, so we’ve compiled a handy Q&A to provide the answers. Q: What other ways can AI be used in marketing...
Quality Score continues to be an integral part of PPC optimisation. In this article we’ll outline what Quality Score is, and how it’s calculated, before going on to explain how you can improve yours. What is quality score? How is the quality score calculated?...
