If your business is running paid ads, you may have noticed a decline in your click-through rate (CTR) and ad impressions across campaigns. Incidentally, if you have a low click-through rate, you may also notice that your average CPC (cost per click) has increased, and...
“The Future of Automotive Marketing” webinar was recently hosted by LOCALiQ Motors. If you missed it or would like to re-watch it, it is available for you on-demand. During the webinar, we discussed market observations, industry pain points, and the future of AI in...
On 7th September we held our webinar AI in Marketing: What Your Business Needs to Know About Bing. As you can imagine, we received quite a few questions, so we’ve compiled a handy Q&A to provide the answers. Q: What other ways can AI be used in marketing...
Quality Score continues to be an integral part of PPC optimisation. In this article we’ll outline what Quality Score is, and how it’s calculated, before going on to explain how you can improve yours. What is quality score? How is the quality score calculated?...
Although Google is considered the king of paid search advertising, promoting your business on Bing might just help you reach a new audience and generate more revenue. In this blog we’ll discuss everything you need to know about Microsoft advertising and how to create...
