The UK’s
Leading Display
Advertising Agency

Capture your ideal customer and outshine your competitors with affordable display ads that generate brand awareness, increase online traffic and drive more conversions.

Boost visibility through local display advertising.

We grow your brand awareness and drive more conversions with visually striking display ads.

At LOCALiQ, a display advertising agency specialising in display advertising services, we offer you the chance to reach your target market across the Newsquest Media Group and Google Display Network, covering the UK and your local area.

We take time to understand your marketing goals and objectives, working closely with your business to design a bespoke display advertising strategy based on your needs and target demographic.

Our reporting goes far beyond a click or impression. We focus on the metrics that matter to your business, from total exposure time to post-traffic measurement; our local display advertising agency will deliver maximum impact for your budget.

LOCALiQ’s digital display advertising specialists are well-versed in remarketing. Our remarketing agency will promote your services to anyone who has interacted with your site, encouraging them to revisit and convert.

Whether you’re looking to drive brand awareness, generate leads or increase conversions, our display advertising agency is ready to help.

LOCALiQ Display Advertising Agency

 Our display advertising testimonials.

"With the creativity of James Alloway and LOCALiQ, we could advertise to our perfect customer at an event with Geo-Fencing Bespoke Facebook ads."

Katie Darlow, Managing Director – Number One Real Estate

"The Herald has been a fantastic platform to target our Scottish audience on a low CPC basis. In addition, the team is great to work with and very flexible depending on our needs."

Icelandair

"For our first targeted skin campaign, we invested lightly. Registrations were adding up, and soon we were fully booked. We plan on investing a lot more with LOCALiQ."

Windlesham House School

"We are happy with our Facebook growth and the ROI from our geo-fencing campaign - moving forward, we will look to take advantage of similar campaigns on a monthly basis."

Jamshed Miah, Owner – Miah’s Garden of Gulab

"We used a combination of print, targeted digital display and bespoke Facebook solutions, which we found to be very effective."

The Bathroom Shop

"We always received a huge amount of interest when placing wraps within your titles or running video posts on Facebook - the exposure really helps to drive new customers to the gym."

Fitness 4 Less

Expert display advertising specialists.

Our display advertising solutions help you access your desired audience using a variety of creative formats and display advertising targeting options to heighten your advert’s impact and relevance. Explore our online
display advertising services below and see how we can help you.

Display Ads

Our mobile responsive Google display ads place you across the Google Display Network and in front of Newsquest’s local online audience. We cater for any business or budget, covering local, regional and national campaigns.

Plus, we offer end-to-end campaign management (copy, creatives and design) at no extra cost.

Geofencing Marketing

Wish to connect with potential customers within a specific geographical area? Our geofencing ads service can help.

Target areas related to your business, high footfall, or competitors with our display advertising agency – we’ll ensure potential leads become aware of your brand, event and special offers via our location targeting.

Skins

Provide maximum impact and response to your digital display ads via our skins service, wrapping quality content across our network’s web pages.

Skins enjoy the highest click-through rate of any digital display creative and work best when reaching a mass audience over a short period, a superb tool for raising brand awareness.

Our retargeting agency strategies.

Stay connected to your target audience and remind your users of the products they love with LOCALiQ’s
retargeting services. As a specialist display advertising agency, our retargeting services capture
non-converting customers who visit your website via our many advertising options below.

Achieving higher click-through and conversion rates than standard display advertising, our retargeting agency
will maximise your investment in existing traffic, supporting your PPC and paid social campaigns.

Retargeting Services

Our retargeting ads include:

  • Google Ads retargeting
  • Bing Ads retargeting
  • Facebook retargeting
  • Instagram retargeting
  • Cross-channel retargeting
  • Retargeting strategy

Retargeting Services

Our retargeting ads include:

  • Google Ads retargeting
  • Bing Ads retargeting
  • Cross-channel retargeting
  • Facebook retargeting
  • Instagram retargeting
  • Retargeting strategy
Remarketing vs retargeting

Remarketing vs retargeting

When searching for both services, it’s easy to feel confused about which one you should use for your business. Both are often used interchangeably but have slightly different meanings depending on your marketing goals.

Essentially, retargeting is a subset of remarketing and refers to displaying targeted ads to users who have interacted with a website or brand but did not complete a purchase. Remarketing, on the other hand, encompasses a broader range of strategies beyond just ad display, aiming to re-engage with existing customers through various channels, such as email marketing and paid ads to renew a service or upsell a product.

Visit our handy remarketing vs retargeting blog and discover the key differences between both approaches.

Why should I invest in a retargeting agency?

Our retargeting agency understands the vast revenue potential associated with retargeting ads; the key benefits include:

  • Familiar users who previously visited your website are more likely to return for future purchases with your business
  • Encouraging potential prospects to return can save you money when compared to tactics which focus on generating new leads, improving your marketing ROI
  • Retargeting ads build an online presence for your business, driving new leads, website traffic and trusted customers to your landing pages
LOCALiQ Retargeting Agency
Customers are 70% more likely to make a purchase from a retargeting ad.

WordStream, 2022

Customers are 70% more likely to make a purchase from a retargeting ad.

WordStream, 2022

Communicate with custom display ads.

With help from our ad network partnership, we’ll place your advert in the perfect location for your business with our geographic, demographic and behavioural-based targeting – whilst providing automatic performance and budget optimisation.
Audit your website with our free website grader

Audit your website with our FREE health check

See how your online presence compares to your competitors with the free Website Grader from LOCALiQ – the digital marketing experts.

Score your online presence
Get recommended solutions to build awareness and drive leads
See actionable areas for improvement

Recognised by industry-leading partners.

Our team is recognised for maximising customer success and driving growth through high-performing campaigns.
Google Partner Badge
Meta Business Partner
Microsoft Advertising Partner

Recognised by industry-leading partners.

Our team is recognised for maximising customer success and driving growth through high-performing campaigns.
Google Partner Badge
Meta Business Partner
Microsoft Advertising Partner

We're proud to be recognised

Localiq Award Winning Agency
Localiq Award Winning Agency

What is display advertising?

Display advertising combines text, images, video, and GIFs within different ad formats on websites, apps and social media, delivering your targeted messages to online users. An important part of digital marketing, digital display advertising is excellent for boosting your brand awareness, increasing traffic to your website and driving more online conversions.

Display ads can be found on various sections of a webpage, such as animated banners, static images, interactive ads and remarketing ads, charging you on a cost-per-click (CPC) basis each time a user clicks on your advert.

Digital display advertising specialists
Display advertising services for your business

How can our display advertising agency help?

Apart from building brand awareness and converting customers quickly, there are also many other benefits:
  • Display ads are highly visual – promote your brand with creative, eye-catching, custom-built graphics
  • Granular targeting – target the right audience at the right time, minimising wastage from the start
  • Remarket your product to previous website visitors
  • Easily track key metrics and measure your responsive display ads’ performance
  • A powerful complement to PPC and paid social campaigns to help drive branded search

Enjoy control over your display campaigns.

We value transparency. To ensure your investment is secure, we created Client Centre – a marketing analytics tool that lets you see campaign reports, view real-time results, listen to calls from potential clients and more.

  • View your leads in a single, easy-to-use inbox
  • Listen to customer and prospect calls
  • Review dashboards and concise reporting
  • Email marketing automation

Explore the success of our
display advertising agency.

We’re proud to contribute to your success.

Explore our display advertising case studies and see how we’ve helped various
companies across the UK, offering expert advice every step of the way.

Display and social impressions

160k

Geo-targeting leads

190

Our display advertising resources.

Discover our latest display advertising resources below – explore the many ways to promote
your business and how to build your brand online for free with LOCALiQ.

BLOG

What is Display Advertising?

Display advertising is a great tool to promote your services; locally, regionally and nationally.

Explore the different types of display advertising and how they can help your business grow.

BLOG

How can Geofencing Help?

Target local customers while they’re on their phones in a specific area.

Discover how geofencing works, the benefits for your advertising efforts and more with LOCALiQ.

ON-DEMAND WEBINAR

How to Grow Your Business with Local Marketing

Create actionable steps to improve the local marketing strategy for your business.

Learn how to grow your business with local marketing from the LOCALiQ marketing experts.

FAQs

Why choose LOCALiQ for your display advertising solutions?

LOCALiQ offers many display advertising services, including custom-built graphic display ads, retargeting ads and paid social ads, used to build campaigns that generate excellent returns on investment.

Display advertising campaigns can be difficult to optimise, especially if you’re trying to drive conversions and maximise your advertising spend without expert advice.

By working with our display advertising agency, you’ll have access to a full range of display ads that will help you maximise returns from your budget. Ready to take your marketing further? Explore our award-winning digital marketing services and see how we can support your business.

Which display advertising networks does LOCALiQ work with?

LOCALiQ’s display advertising services enable you to reach Newsquest Media Group’s online audience via desktop, mobile and tablet for your business, covering many local, regional and national campaigns.

We also partner with Google and Bing, offering access to the Google Display Network and Microsoft Audience Network, so you’ll always be seen by your target audience.

How will LOCALiQ optimise my marketing strategy using Google Display Ads (GDN)?

Once we publish your display advertising campaign, we will continually optimise your ads within the Google Display Network. These strategies include:

Audience targeting

LOCALiQ will define and target specific audience segments based on their demographics, interests and online behaviour, ensuring your display ads reach the right people.

Ad creatives and design

Crafting visually appealing and engaging ad creatives is crucial for the success of your display advertising campaign. Our display advertising agency will create compelling visuals and ad copy to capture the attention of your target audience. Plus, we offer end-to-end campaign management (copy, creatives and design) at no extra cost.

Placement optimisation

The Google Display Network includes many websites, apps, and platforms. We will optimise your ad placements to ensure they appear on websites relevant to your target audience, increasing the likelihood of engagement.

Budget Management:

We help you set and manage your display advertising budget effectively, allocating resources to campaigns and strategies that enjoy the best results.

Performance Tracking and Analytics:

Tracking the performance of your display ads is essential for effectively optimising your campaigns. LOCALiQ will monitor your key performance indicators (KPIs), including click-through rates (CTRs), conversion rates, and return on investment (ROI).

A/B Testing:

After publishing your display advertising campaigns, we will test different ad variations to see which ones capture your audience. We will conduct A/B tests on ad creatives, headlines, and other elements to help refine and optimise your campaigns.

Remarketing:

Our display advertising agency can also implement remarketing strategies to target users who have previously interacted with your website. We re-engage potential customers and increase conversion rates with anyone interested in your products and services.

Local Optimisation:

We are local search specialists and will optimise your display advertising campaigns to target audiences within your local area. These campaigns are perfect if you have a physical presence or a local customer base which you wish to target.

How can local display advertising benefit my business?

Local display advertising can provide many benefits to your business within the local search results; these include:

Targeted reach

Local display advertising allows you to target specific postcodes, towns, and counties across the UK, ensuring your message reaches the most relevant audience.

Increased visibility

By advertising in your local searches, you can strengthen your online presence and increase awareness among customers close to your business.

Personalised messaging

Creating display ads that capture your local audience can help build a stronger connection with potential customers – a great way to highlight your community support, local promotions, or events.

Increased in-person visits

Local display advertising can help drive more in-person customers by targeting users close to your location – an excellent option for independent shops, restaurants, and local services.

Competitive edge

Focusing on local display advertising will give you a competitive edge over businesses that target national audiences, helping you become the go-to option for local customers.

Social proof and reviews

Including positive reviews and testimonials from local customers in your display ads will help to build trust and credibility within your local area.

Why is a remarketing agency essential for my business?

LOCALiQ’s remarketing agency provides many benefits if you operate online or have a significant digital presence. These include: 

Increased conversions

Remarketing allows you to reconnect with visitors to your products or services. By targeting these individuals with relevant ads, we will help to increase the likelihood of them converting into customers.

Customised and personalised ads

Remarketing campaigns are highly targeted and personalised based on a user’s previous interactions with your website. By working with LOCALiQ, we will promote your brand with creative, eye-catching, custom-built adverts.

Cost-effective marketing

Retaining existing customers through LOCALiQ’s remarketing strategies can be more affordable for your business. It often costs less to convert someone familiar with your brand instead of acquiring a new customer via paid search marketing.

Improved advertising ROI

As our remarketing services target users who have already expressed interest in your products or services, the chances of them converting are much higher, helping to improve your return on investment.

Dynamic ad content

LOCALiQ’s remarketing strategies use dynamic ads that automatically adjust content based on your user’s previous interactions. We ensure they see the most relevant products or services, enhancing the effectiveness of your ads.

Adaptable and flexible campaigns

We optimise our remarketing campaigns on real-time data and performance metrics. This enhanced flexibility allows you to adapt quickly to market changes and user behaviour.

Can LOCALiQ create a geofencing marketing strategy for my multi-location brand?

Our display advertising specialists will work closely with your business to create an in-depth geofencing marketing strategy for your UK locations. Below are a few strategies we will implement when creating and optimising your campaigns:

Understand and target your location demographics

We will work closely with your business and local teams for crucial insights into the most effective campaigns with your target audience; this research will enable our display advertising agency to determine which platform to publish your geofenced ads and influence how they appear online.

Run your geofencing ads at the correct time

Your busiest hours will help us decide when to run your geofencing ads. With this in mind, we will publish your ads before or after your most popular hours to help increase the number of customers to your business during any slight drop-offs throughout the day.

Include a desirable CTA within your ads

When creating geofencing ads, we will include strong calls to action (CTAs) to help capture your local customers. As geofencing marketing relies on their proximity, the CTA will require immediate action, capturing potential prospects within a lead capture form or landing page. They will collect their contact details for your business – including their email, phone number and website address.

Speak to a display advertising expert.

Start simplifying your digital marketing today. Get in touch to discuss how we can help you.