A well-optimised campaign can help you bring in more leads for your business whilst reducing costs. By implementing some of the techniques in this article, you’ll be able to optimise campaigns to meet your marketing goals. In this blog, we will cover: What is campaign...
You have no doubt heard of both SWOT and PESTLE analysis but may not be sure how to effectively complete them for your business. This guide covers everything you need to know about conducting a SWOT and PESTLE analysis for your business, with a comprehensive breakdown...
Google has been making a variety of updates to its Google Analytics platform. As of July 2023, Universal Analytics (UA) becomes redundant, and you will need to use Google Analytics 4 (GA4). What do these changes mean for marketers and should you make the switch...
What are social media marketing analytics? Social media analytics are metrics and data from online social content, posts, and advertising campaigns. Analytics are generated for all digital marketing campaigns, and they tell you how your online content has performed,...
“The real risk with AI isn’t malice but competence. A super intelligent AI will be extremely good at accomplishing its goals, and if those goals aren’t aligned with ours, we’re in trouble.” No, I didn’t come up with that myself; those...
