Everything Businesses Need to Know About Google’s AI Overviews

Everything Businesses Need to Know About Google’s AI Overviews

You may already be familiar with Google’s penchant for a disruptive update, but throughout 2024 Google has been rolling out a feature that has completely changed the look of its search results pages. What are AI Overviews? Are AI Overviews the new featured snippets?...
The Benefits of SEO for Businesses

The Benefits of SEO for Businesses

Search Engine Optimisation has become crucial for businesses to survive or thrive. From small, family-run corner shops to medium-sized enterprises, every company operates in a dog-eat-dog world when it comes to online visibility. Therefore, if you’re considering...
What is Search Intent? A Complete Guide

What is Search Intent? A Complete Guide

Keywords are the language of the internet. Seemingly simple strings of words, they’re the bridge between users and the information they seek. In SEO, everyone knows that optimizing for keywords are important, yet search intent for these keywords is often...