Search engine optimisation has always been about getting your business in front of the right people at the right time, but in 2026, the process looks quite different to even a few years ago. With AI-powered features like Google’s AI Overviews now shaping how search results are displayed, standing out organically has never been more important, or more competitive.
In this blog, we explore five real client examples where LOCALiQ’s SEO expertise has delivered outstanding, measurable outcomes. These case studies offer genuine insight into what a quality SEO strategy looks like in practice and what it can do for your business.
- What is search engine optimisation?
- Why SEO is crucial for your business
- 5 LOCALiQ SEO case studies
- Why partner with LOCALiQ?
What is search engine optimisation?
Search engine optimisation (SEO) is the process of optimising your website and webpages to gain free, organic traffic from search engines like Google. SEO focuses on improving rankings, driving traffic, and increasing awareness, getting the right people to your website at exactly the moment they’re searching for what you offer.
In 2026, that means thinking beyond just traditional blue-link results. With AI Overviews, AI Mode, local packs, and featured snippets all competing for attention on the search results page, a well-rounded SEO strategy needs to account for how modern search engines understand and surface content. While it can sound technical, and it certainly can be, what you really need to know is that it’s about applying a set of best practices that build your authority and visibility across modern, AI-powered search results.
Why SEO is crucial for your business
When people are ready to buy, they search. And with AI now influencing how results are presented across all the major search platforms, the competition for visibility is fiercer than ever. Ensuring your business appears strongly for the right terms, in the right places, has never been more critical.
As a business, you want your website to be building awareness and generating leads. If it’s not being found, it’s not doing its job. A strong SEO strategy puts you in front of customers who are actively looking for your product or service, at the exact moment they’re ready to act.
5 LOCALiQ SEO case studies
All of the following are real results from real clients. These case studies offer genuine insight into how successful SEO campaigns are created and executed, and what it takes to implement a quality strategy that tackles industry-specific challenges.
1. Maki & Ramen
Maki & Ramen is a rapidly growing Japanese restaurant brand founded in 2015, beginning in Scotland and expanding nationwide, opening eight new sites in 2025 and three more in London in 2026.
The challenge: As Maki & Ramen scaled quickly, the leadership team lacked the clear, trusted data they needed to guide expansion confidently. Historic SEO activity had generated large volumes of artificial traffic, inflating core metrics and masking how real customers actually behaved online. Meanwhile, the website underperformed for high-intent local searches such as “ramen in Edinburgh,” limiting organic visibility precisely when the brand’s footprint was accelerating.
So how did we do it? LOCALiQ began with a complete SEO and website audit, stripping out artificial traffic and rebuilding accurate tracking systems so the team could trust their data. From there, the focus shifted to mobile usability, location-based targeting for new openings, and proactive content suggestions including a founder page, blog, and improved menu format, ensuring the site could grow as fast as the brand.
The SEO results:
With clean data and a solid strategy in place, organic performance improved significantly:
- 80% year-on-year increase in clicks, doubling from 60,000 to 120,000 within a year
- 3 million impressions reached in August 2025
- 96% engagement rate and a 35% click-through rate by January 2026
- Monthly organic growth rates reaching as high as 14%
“LOCALiQ has been fantastic in helping us transform our SEO, taking our impressions from zero to millions. Their clear, focused plans and ongoing support have been key to enabling our rapid growth and online success.” — Rebecca Cuthbertson, Marketing Lead, Maki & Ramen
View the full case study to find out more.
2. Absolute Blinds
Absolute Blinds is a home furnishings specialist whose original website structure was actively limiting their SEO performance and hindering conversions, with poor organic visibility outside of branded search queries.
The challenge: With a site that couldn’t support a strong content strategy and significant technical SEO issues holding them back, Absolute Blinds needed more than a campaign tweak. They needed a complete digital overhaul.
So how did we do it? LOCALiQ delivered a complete website rebuild to modernise the design, resolve technical SEO issues, and create the foundations for a stronger content strategy. The SEO campaign ran in parallel with the rebuild and continued thereafter, targeting improvements across sessions, keywords, impressions, and clicks simultaneously.
The SEO results:
The rebuild and SEO campaign together produced a dramatic improvement in organic performance:
- 154% increase in sessions and 116% increase in organic clicks
- 301% increase in impressions
- Average SERP position improved by 19%, from 40.2 to 32.5
- 72% conversion rate and 550+ online conversions
View the full case study to find out more.
3. A9 Architecture
A9 Architecture is an architectural practice that came to LOCALiQ looking to establish organic authority in a sector often dominated by well-established firms and directories.
The challenge: With little visibility online, A9 Architecture was missing out on high-intent searches for services like loft conversions and heritage building renovation, searches that were going directly to more established competitors.
So how did we do it? LOCALiQ implemented an SEO campaign that focused on fixing under-optimised areas of the site. Addressing major content issues, targeting core service keywords, and improving location pages. This structured, methodical approach built the organic authority the practice needed to compete.
The SEO results:
A disciplined, methodical approach delivered strong organic growth from a standing start:
- 160% increase in ranking keywords and 376% increase in impressions
- 59% increase in organic clicks
- Seen over 130,000 times in search engine results pages
- 250% jump in organic traffic to service-related keywords (with prominent rankings now achieved for “loft conversion architect” and “heritage building renovation”)
View the full case study to find out more.
4. Bathroom Inspirations
Bathroom Inspirations is a family-run bathroom showroom in Dorchester, founded in 2004. Specialising in supply-and-fit projects for homeowners across rural Dorset and neighbouring counties, the business had long relied on word of mouth and local reputation to bring customers through the door.
The challenge: As customer behaviour shifted and more people turned to Google when planning bathroom projects, Bathroom Inspirations needed to build an online presence that matched their offline reputation. Digital marketing was being managed in-house by one of the directors alongside their core responsibilities, leaving limited time for SEO.
So how did we do it? LOCALiQ implemented an ongoing SEO programme built around monthly blog content, technical improvements, and a strengthened Google Business Profile. Rather than competing nationally, the strategy focused on winning location-based searches across Dorchester and the surrounding areas where Bathroom Inspirations actually operates.
The SEO results:
- A locally focused SEO strategy delivered measurable improvements in visibility and real-world enquiries:
- Keyword visibility grew from 92 ranking terms to a peak of 506
- The business moved to page one of Google for key searches across Dorchester and surrounding areas
- Showroom footfall improved by around 30%, with most new customers now finding the business via Google
“They don’t just react to our requests, they’re always pre-empting what we might need.” — Danielle Ackerman, Director, Bathroom Inspirations
Read the full case study to find out more.
5. The Cut & Craft
The Cut & Craft is a group of premium, independent British restaurants, founded in York in 2018. Since launch, the brand has expanded to three flagship locations, including Leeds in 2022 and Manchester in 2025,
The challenge: As The Cut & Craft expanded into new cities, there was a growing gap between the quality of their in-venue experience and their online visibility. They were losing potential bookings to competitors because new audiences in Leeds and Manchester simply couldn’t find them on Google.
So how did we do it? LOCALiQ built a joined-up SEO and PPC strategy tailored to each location’s audience, trading patterns, and growth priorities. When weekday lunch trade in Manchester proved slower than hoped, LOCALiQ responded rapidly with a focused campaign to establish The Cut & Craft as a go-to lunchtime destination. Turning a real-world pressure point into a targeted performance objective.
The combination of SEO and PPC strategy delivered the following results:
- 269% uplift in new users and a 68% increase in clicks
- 48% rise in click-through rates as The Cut & Craft’s presence in search results strengthened
- 149% increase in impressions for the Manchester lunch page
- 420,000+ “Book Now” page views
“As a business we love working with LOCALiQ. I think we could say that LOCALiQ have been a big factor in contributing to the business growth and success so far.” — Georgina Pellant, Marketing Manager, The Cut & Craft
Read the full case study to find out more.
Why partner with LOCALiQ?
SEO has changed a lot of the past two years, and the pace of change doesn’t look like it’ll be slowing any time soon. Our award-winning team can help you stay one step ahead of your competitors. From AI-driven search changes to local ranking signals, we know what it takes to ensure your business is visible across search. And with more than 25 locations across the UK, we understand your local market like a national agency never could.
Interested in hearing how we can help your business? Contact us today.
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