In this article, we will explore five remarkable instances where LOCALiQ’s expertise in search engine optimisation (SEO) has led to outstanding results for businesses across various industries. LOCALiQ is an award-winning digital marketing agency renowned for helping educational institutions, healthcare businesses, lawyers, dentists, and more increase visibility across search engines.
Using a series of compelling SEO case studies, we will demonstrate how LOCALiQ UK’s cutting-edge strategies and execution have propelled clients to the top of search engine rankings, driving increased visibility, organic traffic, and measurable success. Giving you expert insight into how successful SEO campaigns are executed.
Join us as we unravel the secrets behind LOCALiQ’s expertise in delivering exceptional SEO outcomes.
- What is search engine optimisation?
- Why SEO is crucial for your business
- 5 LOCALiQ SEO case studies
- Why partner with LOCALiQ?
What is search engine optimisation?
Search engine optimisation (SEO) is the process of optimising your website and webpages to get free, organic traffic from search engines like Google. SEO is about increasing the visibility of a website in search engine results and focuses on improving rankings, driving traffic and increasing awareness to get people to the website.
Sounds very technical I know, and it can be, but what you really need to know is that it’s all about applying certain rules that will boost a website’s ranking and get it on that all-important first page.
Want to learn more about SEO? Check out our Beginner’s Guide to Getting Started with Search Engine Optimisation. Or, if you’re a visual learner, why not give our free on-demand SEO webinar a watch?
Get Started With SEO
Gain a foundational knowledge of SEO and learn how to implement it as a part of your business’s multi-channel marketing plan.
Why SEO is crucial for your business
The vast majority of purchases start with a search, but if you’re not on the first page of Google search results, it’s unlikely that your website will be seen. In fact, 86% of UK searches are conducted on Google (this is even higher on mobile), and fewer than 2% of sites not on the first page of Google’s search engine results pages are seen by users.
With the main purpose of having a website being to build awareness and generate leads, not being found is not an option. You need a marketing strategy that gets you in front of the right customers at the right time, which means implementing an SEO strategy.
At LOCALiQ, we offer custom SEO solutions for all customers looking to implement a strategy.
5 LOCALiQ SEO case studies
All these case studies are real examples of real results from our own clients. Case studies like these are a great way to get an insight into how successful SEO campaigns are created and executed. Providing you with an understanding of what it takes to implement a quality SEO strategy and how to tackle industry-specific challenges.
1. Pet flaps UK
Our first example is Pet Flaps UK, the biggest pet door installer in the UK, offering specialist cat flaps, pet flaps, and dog doors in a range of different designs.
Their ambition was to increase overall brand awareness to become the most well-known company for pet door installations across the UK. Our SEO campaign resulted in a 230% increase in users visiting their website from organic search results, an increase in their online conversions by 466%, and they now rank between position 1-3 for 123 keywords – fantastic results for our client which has helped them grow into the go-to company within their field.
So how did we do it?
LOCALiQ experts created a comprehensive SEO strategy to achieve the desired results following thorough competitive and keyword research. This included improving the existing website content to rank better for keywords, creating new pages matched to the user intent, and helping to redesign their website for an enhanced user experience.
Don’t believe us? Here’s what our client had to say…
Download the full case study today to find out more and see how we can help your business.
2. Ultimate Gaming Paradise
Our next example is from Ultimate Gaming Paradise, a boutique company founded in 2013 run by gamers, for gamers offering products from companies like ASUS, Xbox, and PlayStation to customers across the UK.
As a relatively small player within a highly competitive industry, Ultimate Gaming Paradise’s goal was to position itself as the go-to website for gamers and PC enthusiasts.
The results from our SEO campaign speak for themselves:
- Ultimate Gaming Paradise website’s impressions increased by 658%
- There was a 417% increase in their number of clicks.
- The website now ranks for 3,327 new keywords and 333 improved keywords, with keywords in positions 1 – 3 increasing by 283% and positions 4 – 10 increasing by 111%.
- A 3451% increase in gross sales since the start of the campaign.
How did we achieve these results?
Following extensive competitor and keyword research, LOCALiQ created a strategy to achieve the customer’s goals. This strategy included developing high quality content across all store category pages, improving the user experience with a new “Store Homepage” and helping to design a website homepage working closely with the client, and optimising existing site content.
Our proprietary technology, Client Centre, gave the team at Ultimate Gaming Paradise full oversight and control of their campaigns where they can view real-time reports and instant results and listen to phone calls from prospective clients.
You don’t have to take our word for it! This is what Matthew, the director of Ultimate Gaming Paradise has to say:
“It has most definitely been very, very impressive on the numbers. I monitor them daily and am very happy with what I’m seeing. More and more product search terms are resulting in good rankings.”
Download the full case study today to find out more and see how we can help your business.
3. Pacitti Jones Estate Agents
Pacitti Jones, founded in 1987 as a small independent legal firm, is now one of the largest estate agent and solicitor firms in Glasgow and Western Scotland, proudly combining their property expertise with the integrity of a law firm to deliver exceptional service for their clients.
In a highly competitive property market, Pacitti Jones found it difficult to build its brand awareness whilst competing with well-established local estate agents who enjoyed a greater online presence on search engines.
So what did we do?
LOCALiQ devised a comprehensive strategy covering all four pillars of SEO (technical, on-page, off-page and content). The aim was to improve Pacitti Jones’ online presence by targeting popular keywords used by their clients, as well as optimising their website’s content and mapping newly created pages so they’re suitable for location intent.
What were the results from LOCALiQ’s SEO campaign?
- An uplift in organic traffic to Pacitti Jones’ website by 165%.
- Almost 2 million impressions on Google Search.
- Increased page views by 193%, establishing them within the top 3 search results on page 1 for their primary keyword ‘estate agents Glasgow’ which was a huge boost to their brand awareness within the local area.
- Overall the campaign generated 3,641 conversions
What did our client say?
“I’ve had a real kick seeing us above most of our competitors when we were nowhere to be seen before. I can see you guys have done a really grand job and I trust you know what you’re doing. The work you have done has been superb and I can’t fault it in any way.” – John, Chief Executive of Pacitti Jones.
Download the full case study today to find out more and see how we can help your business.
4. Gayhurst School
Gayhurst School, is an independent preparatory school based in Buckinghamshire. 12 years ago, the school transitioned from a boy’s independent school into a co-ed school, so their main goal was to increase their admission numbers, especially for girls so they could balance their girl-to-boy pupil ratio.
Despite high competition in their area, LOCALiQ delivered over 444,000 targeted impressions, 16,000 clicks and generated over 289 leads in 10 months giving the school excellent brand exposure.
Following the success of LOCALiQ’s integrated blended marketing solution of SEM and targeted Facebook Lead and Retargeting campaign Gayhurst School achieved their most successful intake of students that year.
Want to know what our client had to say?
Download the full case study today to find out more and see how we can help your business.
5. Hear in Hagley
Hear in Hagley is a family-owned, completely independent hearing specialist clinic, offering bespoke hearing solutions.
Before working with LOCALiQ, Hear in Hagley’s Managing Director and primary audiologist managed all the company’s marketing campaigns which decreased the amount of time she could spend with customers. The client’s practice in Wombourne was also struggling to book hearing tests, and needed to increase their number of booked appointments.
LOCALiQ developed a Facebook campaign that drove awareness for the client and a SEM campaign which generated high-quality leads and enhanced online visibility using a strategic keyword plan. All leads and impressions were tracked using LOCALiQ’s own technology, Client Centre, which the managers at Hear in Hagley used to monitor and nurture all their leads.
So, what were the results from LOCALiQ’s tailored campaigns?
- Delivered over 257,086 targeted search and social impressions
- Generating over 6,649 clicks, within 4 months.
- The strategic keyword plan generated a total of 121,179 impressions and an above average Click-Through-Rate (CTR) of 3.68% compared to the industry benchmark of 1.79%.
- Overall the campaign management and marketing success enabled the Managing Director to spend more time with her clients and take one day a week to do admin-related tasks.
Download the full case study today to find out more and see how we can help your business.
Why partner with LOCALiQ?
There are so many factors to SEO that it can be complex to understand. Meta-tags, alt-text and keywords are all elements that affect optimisation, but they only scratch the surface of what we can achieve for your business. Our experts know SEO inside and out, ensuring you keep up with the latest trends and how your customers use search.
LOCALiQ has more than 25 physical locations across the UK. So, we are an SEO agency that knows your local area, best serving local businesses and industries that would benefit from our services.
We help educational institutions, healthcare businesses, lawyers, dentists, and more increase visibility across search engines. Whether you are a small business looking to attract customers locally or a multi-location business trying to gain search visibility in multiple areas, we will create a digital marketing strategy that places your business in front of your local audience by targeting area-specific keywords relating to your industry.
Interested in hearing how we can help your business? Contact us today.
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