Industry: Home Services
Solutions: SEO

About the client.

Founded in 2020, Pet Flaps UK is the official supplier for more than three major international manufacturers with over 2000 installations. They are now the biggest pet door installer in the UK, offering specialist cat flaps, pet flaps, and dog doors in many designs.

What you should know

  • Our SEO campaign resulted in a 92% increase in impressions and a 230% improvement in users from organic search.
  • Pet Flaps UK now rank for 315 new keywords and 278 improved keywords.
  • A 466% increase in conversions via the improved traffic and rankings.
  • 230%

    Uplift in Web Traffic

  • 466%

    Increase in Conversions

  • 315

    New Keywords


Pet Flaps UK has plans to become the dominant player within their market, attracting customers interested in pet door installations.

They wanted to be found for transactional keywords with a high buyer intent, focusing on their flexible installation options (i.e. installation into glass, uPVC).

Additionally, the campaign aimed to address their users’ experience and customer journeys – to maximise the performance of their organic traffic and convert more visitors into leads


Continuing their success, Pet Flaps UK approached LOCALiQ to help ensure they remain the go-to company for pet door installations across the UK, building their online presence within search engines and improving their website’s conversions.


LOCALiQ created a comprehensive SEO strategy to achieve the customer’s desired results following thorough keyword research.

This included improving existing content to rank better for valuable keywords, creating new pages matched to user intent and helping to redesign their website for enhanced user experience.

The SEO campaign was supplemented by strategic paid search marketing to highly target and capture valuable search terms.


The SEO campaign has resulted in a 92% increase in impressions and a 229% increase in users clicking on their website from organic searches.

The website now ranks for 315 new keywords compared to the start of the campaign and 278 improved keywords. In addition, they now rank between position 1-3 for 123 keywords, including ‘cat flap installation’.

The increase in traffic and rankings saw a 466% increase in conversions.


Don’t take our word for it… Here’s what our client had to say:

Natasha and her team have impressed me with their knowledge and, over the past few months, almost re-written the website’s content and customer experience. Our SEO ranking continues to grow and develop with impressive statistics to back up their efforts. Our business is rapidly becoming the dominant player in our market.



Director of Pet Flaps UK

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