Founded in 2020, Pet Flaps UK is the official supplier for more than three major international manufacturers with over 2000 installations. They are now the biggest pet door installer in the UK, offering specialist cat flaps, pet flaps, and dog doors in a range of different designs.

  • 230%

    Uplift in Web Traffic

  • 466%

    Increase in Conversions

  • 869,246

    Audience Reach

Goals.

Pet Flaps UK has ambitions to become the dominant player within their market, with their primary goal to attract customers interested in pet door installations.

They wanted to be found for transactional keywords with a high buyer intent, focusing on their flexible installation options (i.e. installation into glass, uPVC).

Additionally, the campaign aimed to address their user’s experience and customer journeys to maximise the performance of their organic traffic and convert more visitors into leads.

Challenges.

Continuing their success, Pet Flaps UK approached LOCALiQ to help ensure they remain the go-to company for pet door installations across the UK, building their online presence within search engines and improving their website’s conversions.

Solutions.

Combining a comprehensive SEO strategy and strategic paid search campaign, we focused on improving their existing content to target highly valuable keywords and helped to redesign their website for an enhanced user experience.

Results.

Our SEO campaign resulted in a 92% increase in impressions and a 230% increase in users visiting their website from organic search, increasing their online conversions by 466% – fantastic results for our client which has helped them grow into the go-to company within their field.

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