Industry: Entertainment
Solutions: SEO

About the client.

Events Hospitality is a supplier of VIP tickets & hospitality packages to the biggest sports and entertainment events across the UK, including boxing matches, football games, rugby games and music concerts.

  • 650K

    Monthly Organic Impressions

  • 30K

    Monthly Organic Sessions

  • 8.4K

    Leads & Enquiries

Challenges.

The client approached us at the launch of their business in April 2022 with the task of working with them to structure their new website with best SEO practices in mind, implement our optimisations and to ultimately establish a presence in the highly competitive niche within which they operate. The client had no prior foothold in this market.

Solutions.

LOCALiQ worked together with the client’s web development team to put in place the best structure for their website, implemented numerous technical and on-page SEO optimisations and generated unique content in collaboration with the client.

Results.

LOCALiQ’s SEO strategy achieved:

At the end of year 1, the client’s website went from 0 to 6,035 keywords, with 1,280 keywords within the first two pages of Google. The client outranked big players in their market by achieving top 5 positions for highly relevant and transactional keywords, including “europa league final hospitality tickets”, “carabao cup final hospitality tickets” and “summertime ball 2023 tickets”. With an above-average click-through-rate of over 4%, the client received over 30,000 monthly organic sessions which resulted in 8,400 leads across the campaign.

  • 0 to 650K Monthly Organic Impressions
  • 0 to 30K Monthly Organic Sessions
  • 0 to 8.4K Leads & Enquiries

 

Increase in conversions

466%

Online conversions

3,641


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