Industry: Entertainment

About the client.

The Circus of Horrors is a groundbreaking contemporary circus renowned for its fusion of horror, black comedy, and rock music with circus acts. Originating at the Glastonbury Festival, the troupe has garnered international acclaim, performing at prestigious festivals worldwide. With Guinness World Records to their name, including the largest custard pie fight, the Circus of Horrors reached the finals of Britain’s Got Talent in 2011.

  • 1.3 Mill+

    AD IMPRESSIONS

  • 3,884+

    TICKET SALES

  • 4.95%

    CTR

Goals.

The primary goal for this campaign was to drive ticket sales and raise awareness for the Circus of Horrors Cabaret of Curiosities events hosted in various locations throughout the UK.

Challenges.

The client operated with limited personnel, facing challenges in managing live events, operations, logistics, promotions, and ticket sales for over 30 events annually. The touring nature of the events demanded continuous campaign updates. The absence of a “Book Now” button on the client’s website posed a tracking challenge, while limited theatre seating intensified competition in the live events market.

Solutions.

The marketing campaign for Circus of Horrors Cabaret of Curiosities utilised website clicks paid social ads and targeted paid search strategies to engage local entertainment seekers. With a focus on visual promotion, the campaign showcased the circus’s unique experience through videos and images. Local display advertising complemented the strategy, ensuring broad reach across platforms.

The campaign demonstrated adaptability with dedicated campaigns for specific markets like London and themed events in Blackpool. Leveraging a 10-mile radius targeting approach and live videos, the campaign effectively highlighted the circus’s uniqueness while maintaining scalability through regular updates on sold-out locations and budget reallocation.


LOCALiQ Success Story ImageLOCALiQ Success Story Image



Results.

Within in 6 months, here’s what Circus of Horrors Cabaret of Curiosities’ LOCALiQ campaign achieved:

  • 3,884+ ticket sales were generated.
  • 89% Month-over-Month (MoM) increase in ticket sales from September 2023 (530 ticket sales) to October 2023 (1000 ticket sales).
  • 14% Month-over-Month (MoM) increase was observed from November 2023 (741 ticket sales) to December 2023 (846 ticket sales).
  • More than 1.3 million social ad impressions and 67,692 clicks, resulting in a 4.95% Click-Through Rate (CTR).

 

Increase in conversions

466%

Online conversions

3,641


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