We get it, any task that contains the word “audit” earns a fast-track ticket to the bottom of the to-do list. Unfortunately, doing regular SEO audits for your site is vital if you want to keep performing well in the SERPs. SEO audits are a great way of...
Creating and maintaining a healthy website is vital for user experience and SEO, however, there’s a common issue that can negatively impact both: broken links. But what are they, and how can you find them? This blog post will explain everything you need to know....
As Helen Woodward famously said in 1938, “Advertising is what you pay for; publicity is what you pray for.” In today’s attention economy, this saying is even more applicable. Making potential customers aware that you exist and building brand...
If you’re familiar with SEO, you’ve likely already hear of the term “off-page SEO”, but what is it? and why does your business need it? Let’s break it down. This blog will cover: What is off-page SEO? Why is off-page SEO important? How Does off-page SEO work?...
Mastering the art of SEO requires a deep understanding of Google’s guidelines, which means getting to grips with E-E-A-T. As a key component of Google’s Search Quality Rater Guidelines, E-E-A-T has become integral to any good SEO strategy. But what does E-E-A-T...
