The purpose of the social media calendar is to help you have content for your social media channels that is not just sales posts. The calendar aims to help you produce authentic content that gives a more human approach to marketing. By posting fewer sales posts and engaging more with your audience, you are helping them have a positive brand experience which can benefit the business in the future.
January social media holidays
February social media holidays
March social media holidays
April social media holidays
May social media holidays
June social media holidays
July social media holidays
August social media holidays
September social media holidays
October social media holidays
November social media holidays
December social media holidays
2023 Social Media Calendar and Template
Contains all of the key UK dates, plus an editable template for you to track your social campaigns.
How to use the free social media calendar download
The social media calendar can be effective in getting your audience to interact with your brand online. You can encourage your customers to join in the fun days by asking them to send in some images and use a particular hashtag or even just ask their opinion on something.
Our free social media calendar download pack includes a yearly calendar as well as an Excel template that you can edit and customise for your business.
It’s not just customers you want to engage, by engaging your staff in your marketing strategies and using them in the social media days, they will feel connected to the brand, and they will feel valued. Your staff are also more likely to share the posts they are in which also means more exposure!
It’s not just posting pictures of your staff though. There are plenty of charity days happening throughout the year. Why not donate to a charity or hold a couple of fundraising events? Again, these CSR efforts can help show your business in a positive light.
Not all days here will be suitable for all industries, so you can pick and choose what dates you want to use. For example, there are several food ones such as Veganuary or ‘eat what you want’ day, and these would be great for any food establishment.
January social media holidays 2023
January is abundant with great social media dates you can take advantage of. These are a few of our favourites.
Dry January – Great if you plan to have an alcohol-free month and helps with the new year’s resolution of drinking less.
Veganuary – A month dedicated to veganism and its health benefits of it.
1st – New Year’s Day – Time to start the new year as you mean to go on! #NewYearsDay
2nd – Substitute Bank holiday (New Year’s Day) – #BankHoliday
2nd – National Science Fiction Day – #ScienceFictionDay
2nd –World Introvert Day – #WorldIntrovertDay
3rd – Festival of sleep day – While this may be the 1st day back at work for many, we still need to encourage good sleep.
4th – World Braille Day – #WorldBrailleDay
4th – National Trivia Day – A day for sharing interesting and random facts. #NationalTriviaDay
5th – Twelfth Night – Time to make sure all those decorations are packed away!
6th – National Technology Day – Celebrate the past and present of technology and look to what the future holds.
10th – National Houseplant Appreciation Day – #HouseplantAppreciationDay
10th – National Cut Your Energy Costs Day – With the rising cost of living and looming recession, can your business offer any tips to cut costs? #CutYourEnergyCostsDay
11th – Heritage Treasures Day – Learn or teach others about the local heritage. #HeritageTreasures
16th – Blue Monday – Apparently the most depressing day of the year. #BlueMonday
19th – Get to Know Your Customers Day – How well do businesses know their customers? You could try polling them to find out more about them.#GetToKnowYourCustomersDay
20th – National Cheese Lovers Day – #CheeseLoversDay
22nd – Chinese New Year – It’s the year of the rabbit. #ChineseNewYear
25th – Burns Night – Celebrate the life and poetry of Robert Burns
28th – Data Privacy Day – Something everyone needs to be aware of these days. #DataPrivacyDay #PrivacyAware
February social media holidays 2023
Moving on from January to the month of love. You are going to be seeing lots of pinks and reds this month, but there is more to February than romance and love hearts.
6th – 12th – Children’s Mental Health Week – This year’s theme is Let’s Connect. This focuses on how children (and adults) can make meaningful connections.
1st – Dignity Action Day – #DAD2023
2nd – Time to Talk Day – All businesses can get involved on this day and talk about the benefits of talking about any mental health issues. If you have employee assistance programs, then that is also worth a mention. #TimeToTalk
4th – World Cancer Day – A day to raise awareness of cancer and encourage detection and treatment. #WorldCancerDay
6th – National Sickie Day – Statistics suggest today is the day that people are most likely to pull a sickie!
7th – Safer Internet Day – This year’s theme is Want to talk about it? Making space for conversations about life online. #SID2023 #SaferInternetDay2023
12th – Super Bowl LVII – The most expensive advertising slot in the world. #SuperBowl #SuperBowlSunday #SuperBowl2023
13th – Galentines Day – A day for women to celebrate their friendships with their female friends. #Galentines
14th – Valentine’s Day – #ValentinesDay #Valentine
17th – Random Acts of Kindness Day – We love this one, we all get the chance to do one random act of kindness, a great way to show your business in a positive light. #RandomActsOfKindnessDay
20th – Love Your Pet Day – Cute pets can help to sell almost anything! #LoveYourPetDay
21st – Pancake Day/Shrove Tuesday – #Pancakes
22nd – Ash Wednesday – First day of lent
28th – Rare Diseases Day – #ShareYourColours
March social media holidays 2023
At the end of the month, we can move our clocks forward an hour and start having longer, lighter days again.
March is a bumper month for charity-themed months, and these month-long themed events can make excellent opportunities for businesses to raise funds for charities, whilst encouraging team building, and also creating opportunities for social media posts that can not only help your engagement, but further boost awareness of the fundraising initiatives too.
Marie Curie’s Daffodil Appeal – Marie Curie take to the streets and sell their daffodil badges all to raise money.
Cancer Research’s Walk All Over Cancer – 10,000 steps a day for a month!
The British Heart Foundation also have a Dechox where people are encouraged to go without chocolate for a month.
100 Miles for Mind – Get active and raise funds for Mind.
17th – 26th – English Tourism Week – If you are a tourism business, this week should help you promote your services. Get posting on social media and use #EnglishTourismWeek to increase your reach.
23rd March – 21st April – Ramadan
1st – St David’s Day – A Welsh day to celebrate everything Welsh. #DyddGwylDewiSant #SaintDavidsDay
2nd – World Book Day – Visit a library or settle down with your favourite book. #WorldBookDay
2nd – University Mental Health Day – #UniversityMentalHealthDay
8th – International Women’s Day – Celebrate women’s achievement and #EmbraceEquality. #IWD #InternationalWomensDay
8th – No Smoking Day – Annual event to help smokers who want to quit. If you are in the health industry or even sell products that help people quit smoking, you want to promote your services today.
14th – Pi Day – The date is 3.14 (or pi).
17th – St Patricks Day – Embrace all the beauty from the emerald Isle. #StPatricksDay
17th – Red Nose Day/Comic Relief – Everyone loves to see businesses raise money for charity. #RND #RedNoseDay
18th – Global Recycling Day – This year’s theme is creative innovation.
19th – Mother’s Day – Show your mothers how much you love them on Mother’s Day. #MotherDay #MotheringSunday
20th – International Day of Happiness – What makes you happy? Why not post a positive message? Or have a surprise sale to brighten up your customer’s day. #InternationalDayof Happiness
25th – Earth Hour – For one hour a year WWF encourages everyone to switch off the lights for an hour. #EarthHour
31st – Transgender Day of Visibility – The #IAmEnough campaign has acceptance as its theme. #TDOV #TransDayOfVisibility
April social media holidays 2023
Easter provides a bumper bank holiday weekend this month, as well as an opportunity to encourage staff members to share pictures of their pets, what’s not to like?
Stress Awareness Month – This has been going on for 21 years now and aims to raise awareness of stress and its negative consequences.
National Pet Month – #NationalPetMonth
1st – April Fool’s Day – time to get pranking! #AprilFools
1st – Fun at Work Day – Why not give your followers a glimpse into your business and show your team having fun?
2nd – World Autism Awareness Day – Dedicated to helping raise awareness of autism. #WAAD #WorldAutismAwarenessDay
7th – World Health Day – Today marks the anniversary of the World Health Organisation (WHO), founded in 1948. #WorldHealthDay
7th – Good Friday
9th – Easter Sunday
10th – Bank Holiday
11th – National Pet Day
17th – Haiku Poetry Day – Haiku’s are such fun, I really like to write them, here is one for you! #HaikuPoetryDay
20th – Get to Know Your Customers Day – How well do you know your customers? #GetToKnowYourCustomersDay
21st – Eid al-Fitr – The end of the month-long fast of Ramadan
22nd – Earth Day – The 50th anniversary of the event with this year’s theme being “Restore our Earth” #EarthDay2023
23rd – St George’s Day – The patrol saint of England is remembered on this day.
30th – Honesty Day – Time to be honest and have some open conversations
May social media holidays 2023
A bumper month for bank holidays. April gave us a long Easter weekend, and May will be giving us 3 bank holidays (early May day, the Spring bank holiday, and the coronation of King Charles III).
National Walking Month – All the benefits of walking.
Action on Stroke Month – again you can use this opportunity to fundraise for a worthy cause and share your efforts on social media.
9th – 22nd – Foster Care Fortnight – If you work within this sector, use this time to help spread the message about how important fostering is.
15th – 23rd – Mental Health Awareness Week – #MentalHealthAwarenessWeek
16th – 22nd – National Vegetarian Week – #Vegetarian
1st – Early May Bank Holiday – #Bank Holiday
4th – Star Wars Day – #MayTheForthBeWithYou
5th – Star Wars Day – RevengeOfTheFifth
5th – Cinco de Mayo – A Mexican yearly celebration. #CincoDeMayo
6th – Coronation of King Charles III – All eyes will be on Westminster Abbey for the King’s coronation.
7th – Laughter Day – Time to get the nation laughing.
8th – Coronation of King Charles III Bank Holiday.
9th – Europe Day – Celebrating peace in Europe. #EuropeDay
11th – Eat What You Want Day – Give in to the sweet tooth and enjoy some guilt-free goodies! #EatWhatYouWant
12th – Fibromyalgia Awareness Day – One of the least understood illnesses that affect 1 in 20 people. #FibromyalgiaAwarenessDay
12th – National Limerick Day
17th – International Day Against Homophobia, Biphobia and Transphobia (IDAHOBT) – Recognising and stopping all forms of abuse against the LGBT community. #IDAHOBT
20th – World Bee Day – Save the bees! #WorldBeeDay
29th – Spring Bank Holiday. #BankHoliday
30th – National Creativity Day – A day to celebrate everything creative (and be creative). #NationalCreativityDay
31st – National Smile Day – Say cheese! See if you can get a selfie of your cheesiest grin! #NationalSmileDay
June social media holidays 2023
Halfway through the year, it’s summertime and the weather is warming up. This month is Pride month where we celebrate our LGBTQIA+ family.
6th – 12th – Carers Week – If you work in the care industry why not use this time to highlight some of the wonderful things your carers do? You can post on social media, send an email with lots of updates, or even have some featured blogs on your website. #CarersWeek
2nd – National Fish & Chip Day – There is nothing batter than this seaside treat!
5th – World Environment Day – A UN initiative that encourages awareness and action around environmental issues. #WorldEnvironmentDay
5th – Thank You Day – Give thanks to your employees, your customers, and anyone you want to! #ThankYouDay
8th – Best Friends Day – Time to celebrate with your special friends who are always there for us. #BestFriendsDay
8th – World Ocean Day – Oceans cover 70% of our planet, so we are reliant on oceans to live. #WorldOceanDay
9th – School Business Leaders Day – #SBLO2023 or even give some #SBLKudos
14th – World Blood Donor Day – Thank all those who have given blood and saved countless lives #WorldBloodDonorDay
15th – Beer Day – #CheersToBeer
18th – Father’s Day – Time to celebrate the dads in our lives. #FathersDay
20th – World Refugee Day – Celebrate the strength and courage of those who have fled their home countries. #WorldRefugeeDay
21st – National Selfie Day – Time to take a selfie or 2 and pop them on your brand’s social media. #NationalSelfieDay, #SelfieDay.
23rd – National Writing Day
29th – Eid-al-Adha
30th – Social Media Day – Celebrate the great relationships (and friendships) you have built on social media. #SocialMediaDay
July social media holidays 2023
July and the weather should hopefully be hot and dry (we did say “should”…). Most schools break up this month and the summer holidays begin.
3rd – 16th – Wimbledon. Annual tennis tournament. #Wimbledon
2nd – World UFO Day – Is it a bird? Is it a plane? No, it’s #WorldUFODay
3rd – National Bereaved Parents Day – This was set up in 2020 after it was noted that there was no specific day.
3rd – Plastic Bag Free Day – Raising awareness of the alternatives to single-use plastic bags – #PlasticBagFreeDay
7th – World Chocolate Day – One of the most delicious days of the year! #WorldChocolateDay
11th – World Population Day – With over 8bn people in the world, this day raises awareness of population issues #WorldPopulationDay
12th – National Simplicity Day – Time to relax and switch off for a bit. #NationalSimplicityDay
15th – National Give Something Away Day – What a great idea, give something away that you don’t need or want #GiveSomethingAwayDay
17th – World Emoji Day – #WorldEmojiDay
20th – Get to Know Your Customers Day – Again, another opportunity to get to know your customers and make sure they still match your personas. #GetToKnowYourCustomersDay
24th – 24/7 Samaritans Awareness Day – Raise awareness of the work of the Samaritans and discuss mental health issues.
30th – International Day of Friendship – Celebrate and be grateful for the friendships we have – #InternationalDayOfFriendship
August social media holidays 2023
Even though it’s still summer, this is when most businesses will be getting ready to plan their seasonal campaigns.
2nd – Playday – Every year on the first Wednesday it’s Playday which celebrates the importance of play.
8th – International Cat Day – #CatDay
9th – Book Lovers Day
10th – National Lazy Day
13th – Left-Handers Day – Celebrate the lefties in your workplace. #LeftHandersDay
17th – National Non-profit Day – If you are a non-profit, today is the day you can shout about all the amazing things you do, and maybe ask for donations too. #NonProfitDay
19th – World Photography Day – #WorldPhotographyDay
26th – International Dog Day – #DogDay
28th – Bank Holiday
September social media holidays 2023
This month features Macmillan’s infamous Coffee Morning, so brush up on your baking skills and raise money for a worthwhile charity.
8th September – 28 October – Rugby World Cup
16th – 25th – Great British Beach Clean – Get your business involved with local initiatives #CleanBeaches
5th – International Day of Charity – Charities are vital and help many people in the world. All businesses could use today to donate to a charity.
12th – National Day of Encouragement – Today why not post an inspirational post or even an image with a positive quote on it #DayOfEncouragement
19th – Talk Like a Pirate Day – Ahoy there shipmates, its ye olde day of talking like a pirate.
21st – International Day of Peace – #InternationalDayOf Peace
22nd – Car Free Day – #CarFreeDay
23rd – International Day of Sign Languages – Why not take the opportunity to learn a little bit of sign language? That inclusive step could be a positive for your business.
26th – European Day of Languages – Promoting awareness about learning languages.
29th – Macmillan Coffee Morning – Time to raise money for charity and have a coffee morning. Why not have a bake sale and get customers to buy your cakes if you have a physical store?
30th – International Podcast Day – Promote your podcast, or if you don’t have one, why not find out what your followers listen to?
October social media holidays 2023
The nights are drawing in and autumn is firmly upon us. It’s the month of cosying up, Halloween and pumpkin-flavoured everything!
Black History Month – A month dedicated to black history. #BlackHistoryMonth
Stoptober – If you have been considering giving up smoking, this is the month to do it! If your business can help people quit, make sure you are promoting it this month. You can also offer tips and tricks to help those trying to quit.
Go Sober for October – Another charity day raising money by not drinking.
1st – International Coffee Day – Commemorating our farmers, roasters, and coffee shop owners, where would we be without our morning pick me up? #CoffeeDay
4th – World Animal Day – #WorldAnimalDay
5th – Teachers Day – #TeachersDay
6th – World Smile Day – Show the world your best smile. #WorldSmileDay
10th – World Mental Health Day – If you work in health then today you can post about mental health and some coping strategies. #WorldMentalHealthDay
11th – Day of the Girl Child – Promoting a girl’s empowerment. #ThisGirlCan
11th – National Coming Out Day – A day to celebrate and raise awareness of the LGBT community.
15th – Global Wave of Light – At 7 pm the world lights a candle for those that have had the heartache of baby loss.
16th – World Food Day – #FoodDay
19th – Get to Know Your Customers Day – Drill down into your customers and find out what really makes them tick. #GetToKnowYourCustomersDay
20th – Chef’s Day – A day to celebrate the chefs of the world.
21st – Wear it Pink Day – A fundraising day for Breast Cancer Awareness.
29th – World Online Networking Day – A day for businesses to network with other businesses. See if anything is happening locally, alternatively, do some online networking!
31st – Halloween
November social media holidays 2023
We are now firmly into the colder weather which means one thing; time to make sure you have your comms sorted for the festive season!
Movember highlights the importance of men’s mental health and participants often try to grow the most spectacular facial hair.
13th – 20th – Anti-bullying Week – Aimed at schools to deal with bullying. The theme will be announced nearer the date.
1st – World Vegan Day – Celebrate being meat-free
2nd– Stress Awareness Day – We all know how stressful things can get around this time of year. Why not give your followers some stress-busting ideas?
5th – Bonfire Night – While some love this night, others hate it. If you have anything that could help settle pets/children, get posting about your products in the run-up to tonight.
7th – Purple Tuesday – Aimed at improving the customer experience for disabled people.
9th – Social Media Kindness Day – In memory of the late Caroline Flack, today is all about sharing one message online #BeKind. You can even download a frame to go on your cover photo on Facebook and Twitter
11th – Remembrance Day
12th – Remembrance Sunday
12th – Diwali – Indian Festival of Lights.
13th – World Kindness Day – How can your business show how kind it is? Could it be a charitable donation (or giving staff the afternoon off)?
13th – Odd Socks Day – Today marks the start of anti-bullying week.
14th – World Diabetes Day – Raise awareness of diabetes. A great day to post something if you are in health or even food. You can share some of the warning signs, or even a recipe.
19th – International Men’s Day – Raising awareness of issues men face.
20th – Trans Day of Remembrance – A day to memorialise those that have been murdered as a result of transphobia. #TDOR
24th – Black Friday – Are you having a Black Friday sale? It is one of the busiest days of a retailer’s year. Make sure you spread your message as far and wide as you can, on social media, email, and your website.
25th – Small Business Saturday – Any small business needs to be on social media today talking about their business (it also happens to be one of the busiest weekends for shopping all year)
27th – Cyber Monday – This focuses on online sales, so get ready to use online platforms to promote your goods and services.
30th – St Andrew’s Day – A national holiday in Scotland where everything Scottish is celebrated. #StAndrewsDay
December social media holidays 2023
December will be a busy month for many businesses, there is just so much to do. We recommend that you plan as much as possible and schedule your social media messages in advance. You should also consider your opening hours over Christmas and the New Year.
7th – 15th – Hanukkah – Jewish festival
3rd – International Day of Persons With Disabilities – With 1:4 people having a disability, consider if your workplace has any barriers. #IDPWD
5th – International Volunteer Day – Celebrate those who volunteer. If your business relies on volunteers, make sure you give them a shout-out on social media today.
8th – Christmas Jumper Day – It’s the one day of the year when businesses get their staff to wear Christmas jumpers and make a small donation to charity.
24th – Christmas Eve – Make sure you update your business hours for the festive season.
25th – Christmas Day – Have a scheduled message go out over your social media wishing everyone a Merry Christmas.
26th – Boxing Day – A bank holiday in the UK.
31st – New Year’s Eve – Make sure you have a scheduled post to go out wishing all your customers a happy new year. #HappyNewYear
We hope you liked this calendar. Did you know you can download the calendar and template? You will get a calendar with all the dates on them, as well as a plain calendar for you to populate with any of the days noted above, as well as your own social campaigns. If you enjoyed the calendar, why not also sign up for our newsletter which has helpful marketing hints, tips, tricks, and the latest news?
2023 Social Media Calendar and Template
Contains all of the key UK dates, plus an editable template for you to track your social campaigns.