Search Engine Optimisation (SEO): A Comprehensive Guide

New to search engine optimisation? Or want to understand more about what it means and how it works? If your answer is yes to one or both of those questions, then this is the page for you!

Firstly, search engine optimisation (or SEO) is the practice of using a variety of digital methods to boost the quality and quantity of website traffic, thus increasing the online awareness of your business. The higher your website ranking on SERPs, the more likely it is for people to click on your website.

There are so many elements that affect SEO, and so it can become pretty confusing and very time-consuming. However, we’ve got the tips, tricks and information you need to make sense of it all.
 

Meet the Author

Savannah Hockley

Savannah is one of LOCALiQ’s Marketing Executives, helping to provide our teams with professionally written and impactful content, that can be distributed to clients nationwide. With a master’s degree in Marketing Management and having worked in multiple marketing roles throughout her professional career, she understands the dynamic nature of digital marketing and how it can be utilised by businesses in a variety of industries and sectors.

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