We get it, any task that contains the word “audit” earns a fast-track ticket to the bottom of the to-do list. Unfortunately, doing regular SEO audits for your site is vital if you want to keep performing well in the SERPs.
SEO audits are a great way of uncovering any errors that may have arisen as a result of updating your website, as well as identifying any areas that may need improvement due to recent algorithm updates.
What is an SEO audit?
An SEO audit is a comprehensive website analysis that reviews the site’s likelihood of ranking on search engines. These audits can help you identify any issues preventing your site from ranking higher, such as broken links, slow page-load times and poor use of keywords.
Why is an SEO audit important?
SEO audits are important because they help uncover issues that might be preventing your website from performing well on the search engine results pages.
If you’re using an online SEO audit tool, these will often provide some recommendations you can implement to improve your website’s search rankings. It’s important that you conduct regular SEO audits for your website as search engines such as Google frequently roll out algorithm updates that could cause your website to have a dip in traffic if left unmonitored.
Still not convinced? Here are our top 5 reasons why you should do an SEO audit today! (well… this month at least).
5 reasons why you should conduct an SEO audit for your website:
1. Auditing will help improve user experience
It seems every time Google releases another update it places further emphasis on user experience.
An SEO audit can reveal issues such as problems with your website’s navigation, confusing site structure and poor layout/design.
Improving user experience will ensure that visitors can find the content that’s relevant to them and, in turn, stop them from leaving your website and visiting a competitor instead.
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2. Start building a solid backlink profile
SEO audits can help you assess the quality and relevance of the links pointing to your website.
You can use the audit results to analyse high-quality links you’re currently receiving and identify any opportunities for building more valuable links. You can also assess if there are any low-quality or spammy links that may be harming your SEO efforts.
3. Identify on-page SEO problems
Use the audit to check for any on-page SEO issues, such as missing or poorly optimised meta tags, headers, and image alt attributes. These are all relatively easy fixes that can make a big difference to page rankings.
On-page aspects can also cover the more technical elements of SEO. Use the audit to review broken links and errors with your sitemap and robots.txt file. Addressing these issues will help ensure that search engine bots can crawl and index your site efficiently.
4. Improve mobile-friendliness
SEO audits can reveal whether your site is mobile-friendly and optimised for mobile devices, which is increasingly important for SEO. Google utilises a mobile-first indexing approach, meaning it primarily uses the mobile version of a site for ranking and indexing. If your site isn’t mobile-friendly, it may not perform well in search results.
mobile-friendliness is also considered a ranking factor by Google and they will often prioritise mobile-friendly websites in their search rankings (especially for mobile search results).
5. Strengthen off-page SEO
SEO audits are also a great way to look beyond your website. You can ensure that your business information (name, address, phone number) is consistently and accurately listed in online directories and citations. SEO audits can also help you optimise your online presence for local search, including creating and managing Google Business Profile listings, local directories, and customer reviews.
These are all important factors for building trust, not only with Google but with potential customers who might be researching your business.
Want to get started? Get your free SEO audit in just 60 seconds and uncover important insights and improvements to maximise your website’s performance. If you’ve already received your SEO audit report and would like more information on what the results mean for your website then get in touch.
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