Paris Smith LLP | SEO Case Study for Legal Firms

Coronavirus-related topics and keywords were competitive since many companies, organisations, and government entities have been publishing content.

There were also a lot of discussions on social media channels and forums that contributed to the high noise levels. This circumstance has made it extremely difficult for our client to get their message and helpful content in front of their target audience.

LOCALiQ has quickly tailored an SEO and content marketing strategy to assist Paris Smith to increase their website’s and content visibility in organic search results.

By following SEO and content marketing best practices and quickly adopting a strategic approach to content creation, Paris Smith’s legal advice and guidance content pieces have cut through the competition and noise and reached their target audience.

The process started with SEO keyword research and included social media listening since they were new keywords in this unprecedented time. The process has also included keyword mapping, meta tag, schema code creation, internal link optimisation, and several other SEO services.

See for yourself: Paris Smith Coronavirus Page

LOCALiQ’s SEO and content marketing campaigns achieved –

• 237% year-on-year increase in users
• 517% month-on-month increase in new users
• 417% month-on-month increase in sessions