Industry: Solicitors

About the client.

Parfitt Cresswell are a firm of solicitors offering expert legal advice in family, wills & probate, property, commercial & business law. The firm operates from 10 locations across the United Kingdom, including the highly competitive London solicitors’market.

  • 270%

    Increase in Keywords

  • 1.52M

    Yearly Impressions

  • 9.6K

    Leads & Enquiries


The client lacked visibility across their key locations, with a website that did not follow best practices in either website development or SEO. The website did not match user intent for several highly relevant and transactional keywords and the client wanted to increase their quantity and quality of leads.


LOCALiQ devised a strategy that included a rebuild of their existing website, supplemented by an integrated digital marketing campaign comprising of both SEO and PPC.


LOCALiQ’s combined SEO and PPC strategy achieved:

Overall keyword rankings increased by 270%, with first-page rankings increasing by 1,040%.

The client now ranks in the top three for solicitor-related keywords in locations such as Windsor, Sutton, Uckfield & Banstead, where they previously had no presence on the first 5 pages of Google.

This has resulted in a total of 9,669 leads for the business during the lifecycle of the campaign, with SEO accounting for 49% of all leads received.

  • 270% Increase in Keywords
  • 1.52M Yearly Impressions
  • 9.6K Leads & Enquiries


Don’t take our word for it…. Here’s what our client had to say:

Knowledgeable staff, great team, efficient, seamless collaboration and responsive. We have used several agencies in the past and LOCALiQ have been the best by far. They feel like part of our team rather than a supplier. We have great reporting and can track clicks, leads and conversions giving great insight to our marketing spend. Highly recommended.


David Grooms,


Increase in conversions


Online conversions


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