The 2026 State of Marketing Survey Has Now Closed.

Thank you to everyone who took part in this year’s survey. We’re now analysing the results and preparing the 2027 State of Marketing Report, which will reveal the latest trends, challenges and opportunities facing UK marketers.
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Want to see the results? Register your interest below and we’ll let you know as soon as the 2027 UK State of Marketing Report is available.

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76% of businesses say marketing is becoming more challenging…

From the rise of AI search and changing customer behaviour to increasing advertising costs, and new expectations around content, video and digital performance, marketing is changing fast.

That’s why LOCALiQ’s 5th Annual State of Marketing Survey is back and we want your voice included.

More than 500 businesses shared their insights last year, helping us build a clearer picture of the UK’s digital marketing landscape. Those findings helped businesses benchmark their performance, understand emerging trends and navigate a period of rapid change.

This year, we’re going further. We want to understand how UK businesses are using AI in marketing, adapting to changes in search and customer behaviour, measuring performance, and deciding where to invest as they plan for 2027.

Digital marketing expertise built for what’s changing next.

From search and paid media to websites, content, video and AI, we help businesses adapt as digital marketing continues to evolve. Our teams combine strategic insight with expertise across SEO, paid search, social media, digital PR, content and website performance to help businesses reach the right audiences, improve visibility and turn marketing activity into measurable growth, while also strengthening how brands are discovered across Google, Bing and emerging AI-powered search experiences.