2025
UK State of Digital Marketing Survey

Participate in an exclusive survey to detail the state of digital marketing in the UK.

Digital Marketing Survey Image

86% of businesses say marketing is becoming more challenging…

From AI transforming content creation to rising ad costs, shifting budgets, and new privacy laws, businesses are having to rethink how they reach customers and measure success.

That’s why LOCALiQ’s State of Digital Marketing Survey is back and we want your voice included.

Over 500 businesses shared their insights last year, helping us paint an accurate picture of the UK’s digital marketing landscape. Those insights guided businesses in benchmarking performance, navigating change, and seizing new opportunities.

This year we dig deeper into the realities of AI adoption in marketing, how businesses are responding to changes in search engine marketing, and marketing goals for 2026.

We’d love to hear from you:

  • Have budget cuts forced you to rethink your marketing mix?
  • Are you using AI to boost productivity or keeping it at arm’s length?
  • Which channels are you betting on for 2025, and which are you cutting back?

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We’re a Meta Business Partner, Microsoft Elite Partner and a 2025 Google Premier Partner – putting us in the top 3% of all Google Partners. A badge of authority that reflects our expertise and the outstanding results we achieve for our customers.

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