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2024
UK State of Digital Marketing Survey

The survey is now closed. Join our newsletter to be one of the first to know when we publish the 2025 UK State of Digital Marketing Report.

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Last year, 72% of businesses felt more confident in their marketing strategy…

But with the continual rise of generative AI in 2024, will this help or hinder their plans? Well, with a little help from UK marketers, we can find out.

Yes, that’s right, LOCALiQ’s State of Digital Marketing Survey is back.

Over 500 businesses responded last year with their feedback on marketing challenges, emerging trends and budgets. These views helped shape an accurate snapshot of the ever-changing digital landscape, helping UK business owners and marketers evaluate their output.

This year’s survey will explore topical challenges such as the laws and regulations concerning AI, how UK businesses plan to navigate cuts to their budget and other industry changes that have caused marketers to rethink their strategies.

Have your say:

  • Were your marketing strategies affected by budget cuts in the past year?
  • 44% of UK businesses embraced AI within their marketing strategy – did you join the AI revolution?
  • How will you adjust your level of investment into select digital marketing channels in 2025?

We’re proud to be recognised

LOCALiQ digital marketing agency awards logos
LOCALiQ digital marketing agency awards logos

Certified by the best in the business.

We’re a Meta Business Partner, Microsoft Elite Partner and a 2024 Google Premier Partner – putting us in the top 3% of all Google Partners. A badge of authority that reflects our expertise and the outstanding results we achieve for our customers.

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