Trust the UK’s #1
Local News Publisher
for Effective
Print Advertising
Combine the traditional with the modern – enhance your digital marketing efforts with our print advertising services.
Speak to an expert
Start simplifying your print marketing today. Get in touch to discuss how we can help you.
Long live print marketing.
After a local newspaper advertising service which is close to your business? LOCALiQ’s local print advertising agency will help you with your next print campaign.
Our local magazine advertising and digital print media solutions are at the centre of thousands of communities across the UK, reaching over 2.5 million readers across the Newsquest Media Group and over 1 million Lifestyle magazine readers.
Every day, our print marketing specialists deliver quality content to readers actively engaged in local matters, investing time and money in their community.
Whether you see yourself nestled alongside the award-winning journalism of your favourite newspaper or see your name in glossy, full-colour magazine advertising, our print marketing strategies will place you in the correct local press publication.
 Our print media testimonials.
Local newspaper advertising with LOCALiQ.
As an extension of our digital marketing services, our local print advertising services allow us to effectively convey your brand or product to consumers within popular publications in your area.
As a specialist print advertising agency, we utilise compelling copy, dynamic design and calls to action that seamlessly convert across our local newspaper titles, delivering tangible results for your business.
View our titles below and see how our local print media solutions will help you.
Local Newspaper Advertising Services
Our 200+ local press publications include:
- Basildon Echo
- Bolton News
- Bradford Telegraph
- Daily Echo
- Eastern Daily Press
- Glasgow Times
- Lancashire Telegraph
- News and Star
- Oxford Mail
- Reading Chronicle
- South Wales Argus
- Southern Daily Echo
- Swindon Advertiser
- The Argus
- The Herald
- The National
- The Northern Echo
- Warrington Guardian
- Worcester News
- York Press
Local Newspaper Advertising Services
Our local press solutions include:
Why invest in
local media advertising?
Advertising with local news brands offers your business continuous value, enabling you to boost your brand awareness, drive more conversions and see increased engagement with your customers.
RAMetrics data below shows the rising effectiveness of news brand advertising and why now is the time to include print advertising within your marketing strategy.
How can print advertising help you?
Print advertisements will help you to generate high engagement with your audience while they read your publication – there are many more benefits:
- Highly informative content for your customers
- Less intrusive compared to online pop-ups
- Print ads build trust with your audience
- Targeted, flexible advertising opportunities
- No expiry date for your printout ads, high-recall value
- Cost-effective advertising tailored to your budget
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Print adverts for a connected audience.
Did you know a potential customer needs to see an advert at least seven times before considering a purchase?
Using multiple advertising print ads in a single edition can keep you fresh with your audience and encourage them to search for your business in the future.
Is print advertising still effective?
Since the marketing landscape has changed, it can be hard to see how print ads can still have a place in your business. However, print advertising is a powerful tool and can still effectively capture your target audience. The benefits include:
- Over 37% of consumers trust newspapers, as opposed to 17% who give credibility to social media
- Readers are 150% more likely to pay attention to print ads vs digital advertising
- Your audience is 75% more likely to remember businesses seen in print vs online
- Combining your digital marketing with printout ads can make your online advertising 400% more effective
Discover more in our helpful blog post, and start your next print advertising campaign today.
Reach ABC1 consumers with our luxury lifestyle magazine advertising.
Life magazine portfolio.
The Life magazine portfolio consists of 12 notable publications with 2.8 million print readers across 18 regions. Local businesses, community organisations, and regional culture are presented to a primarily ABC1 audience.
Living magazine portfolio.
Living, our luxury lifestyle magazine portfolio reaches discerning and affluent consumers. Its 12 regional magazines truly capture the essence of the regions they feature, highlighting all the wonderful aspects they have to offer.
Print marketing strategies
with a lasting effect:
Print marketing strategies with a lasting effect:
Print marketing strategies with a
lasting effect:
Newspaper advertising
Place print ads in your local newspaper or industry-specific magazines with LOCALiQ. We will tailor your message to the publication’s audience and help place your advert in the right location to maximise visibility.
Direct mail advertising
Our print advertising specialists will develop targeted direct-mail ads to reach specific demographics, including promotional offers and discounts to encourage potential customers. We will also update your mailing lists.
Brochure advertising
Highlight your services with informative brochures that promote your business. Our print advertising agency recommends you use compelling visuals with engaging content for sharing at trade shows and events.
Newspaper advertising
Place print ads in your local newspaper or industry-specific magazines with LOCALiQ. We will tailor your message to the publication’s audience and help place your advert in the right location to maximise visibility.
Direct mail advertising
Our print advertising specialists will develop targeted direct-mail ads to reach specific demographics, including promotional offers and discounts to encourage potential customers. We will also update your mailing lists.
Brochure advertising
Highlight your services with informative brochures that promote your business. Our print advertising agency recommends you use compelling visuals with engaging content for sharing at trade shows and events.
Deliver maximum impact with effective print ads.
Creating print ads that generate a return on investment and positively impact your business involves many factors. Here are some tips to help you with yours:
- Identify your target audience and tailor your message to resonate with their needs and interests
- Clearly communicate your messaging and USPs
- Use an eye-catching design with high-quality images, logos, graphics and colours for brand consistency
- Include customer testimonials to build trust and credibility
- Add unique URLs, phone numbers, or QR codes to track and analyse the performance of your printout ads
FAQs
What is print advertising, and how can it help my business?
Print advertising is a form of outbound marketing where you will use print media (newspapers, magazines, brochures, billboards and flyers) to advertise your services.
Your print ads can be via a text-based article, an image, or a mixture of both – your goal will be the same, capturing your audience’s attention so they visit your website or local shop to find out more.
While this may seem outdated, it’s still an extremely effective way to reach your customers, especially the older demographic.
What type of print advertising services does LOCALiQ offer?
There are various print media opportunities for your business – here are the most common types available:
Newspapers
Local, regional and national publications – newspapers are an excellent cost-effective option for your business with their reach and low cost. Work with LOCALiQ and advertise your services to thousands of local communities across the UK.
Magazines
Magazines provide the opportunity to promote visually appealing ads to your audience, catering to the specific niche of each publication.
Direct mail
Target a specific audience with a well-timed direct mail campaign, sending your potential customers brochures, letters and flyers through the post.
Posters and billboards
Attract your customers while they are on the move with poster advertising.
Directories
Advertise your services within a local directory, including your name, address and contact details.
Brochures
Offer a brochure to potential customers or send them your publications directly, promoting your services and contact information.
Which print advertising methods does LOCALiQ use?
There are various options within print advertising – here are the most common ad types:
Classified Advertising
Short, text-based newspaper or magazine print ads placed in a specific category. A cheaper alternative to the other ad formats, however, they contain less information.
Display Advertising
Text, images or sometimes both creatives. They can be placed anywhere within your chosen publication and tailored to your preferred size. They are more expensive than classified ads but will enable you to reach a wider audience.
Advertorial
A paid ad article featuring business-related content – such as your products and services. They are a great way of improving your visibility and helping you to build trust with the publication’s readers.
How does LOCALiQ ensure my local newspaper ads reach the right audience?
Our print advertising agency is well-versed in local newspaper ad campaigns, and we use many techniques to capture your audience, including:
Multi-Channel Marketing
LOCALiQ can combine your newspaper ads with other marketing channels online. This approach helps create a cohesive and integrated marketing strategy to help you reach a wider audience.
Analytics and Reporting
Tracking the performance of your printed media is essential. Our print advertising solutions provide analytics and reporting tools to measure the effectiveness of your local newspaper ads. We can then use this information to make data-driven decisions and optimise future campaigns.
Customised Campaigns
Our local print media solutions will allow you to customise your print campaigns based on your business goals, whether it’s brand awareness, lead generation, or driving more customers to your physical location.
Can my business advertise in your luxury lifestyle magazines?
How does LOCALiQ optimise the effectiveness of print adverts for businesses?
To optimise the effectiveness of print advertisements for your business, we employ various strategies and techniques, including:
Customisation and Personalisation
As personalised content tends to be more engaging, we help businesses tailor their print advertisements to specific audiences, increasing the relevance of your messaging and improving response rates.
Cost-Effective Distribution Strategies
Efficient distribution of your print media is crucial for your return on investment; our print advertising agency will distribute print ads in the locations most likely to capture your target audience, increasing exposure and engagement for your business.
Tracking and Measurement
To help gauge the success of your print ad campaigns, we will incorporate QR codes and landing page URLs into your print media to enable you to analyse your performance and make data-driven decisions for future campaigns.
Speak to an expert.
Book a free consultation and generate new revenue for your business - our multi-channel digital marketing services are ready to supercharge your online success.
During your consultation, you'll have the opportunity to:
Connect with a member of our award-winning team to discuss your marketing challenges and the core areas you wish to target.
Explore our digital marketing services and see how we will achieve your revenue goals, maximise profits and upscale your business.
Receive insights on bespoke strategies for your business, designed to maximise your results and beat your competitors.
Contact us and discover how we will transform your business, placing you as the number one option for your industry and services; locally and across the UK.