If you want to know which channels are generating leads for your dealership, then understanding attribution is crucial.

This guide from LOCALiQ MOTORS will talk you through the evolution of attribution as well as uncovering some of the challenges dealerships might be faced with.

In this guide we will explore: 

  • What is attribution?
  • What are the different types of attribution?
  • What are the biggest challenges automotive face when tracking leads?

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