Southend High School for Girls

Southend High School for Girls wanted to raise further awareness of its Open Evenings, inviting Year 5 students and their families by reaching a wider geographic area outside its catchment area.

The same awareness goal was needed for the Sixth Form, targeting 15-year+ students and their families with extended reach beyond the local catchment area.

They opted for print advertising within the education supplement, Facebook Bespoke for the Year 5 Open Evening and Bespoke Facebook Awareness for the Sixth Form Open Evening. These solutions provided detailed targeting with the ability to use multiple images to create that social interaction.

Southend High School for Girls was happy with the results, increasing attendance for their events and the level of reporting provided.

The campaign delivered outstanding results in all areas with above-industry average click-through rates (>25%), reaching more than 96,000 leads and enjoying 55k+ video plays. The website traffic almost doubled during the Year 5 campaign too.

Don’t take our word for it… Here’s what our client had to say:

It was useful to meet Kelly and see the statistics for the engagement with our Year 5 and Sixth Form Open Evening campaigns.

 

Kelly was also able to provide information regarding future campaigns that we might be able to partake in and gave guidance about press releases. I’m looking forward to working with Kelly again in the future.

 

 

Miss H Riebold,

Southend High School for Girls, Assistant Headteacher