Industry: Education

 

About the client.

Sigma Sixth Tendring is part of Clacton County High School, a college which supports a journey of self-discovery and prepares students for the next stage of their lives. The students consistently achieve excellent results on A-Level and Applied courses and progress to their first-choice universities or employers.

What you should know

  • LOCALiQ’s paid social and print advertising campaigns drove 1400+ website clicks and 2000+ social engagements.
  • Our campaigns boosted brand awareness for our client, delivering 225k+ impressions.
  • 225k+

    Impressions

  • 1400+

    Website clicks

  • 2000+

    Social Engagements

Challenges.

Sigma Sixth Tendring needed to raise awareness of its campus as it competes with other Sixth Forms in the local area.

Solutions.

Sigma Sixth Tendring opted for our Facebook Bespoke, 28-Day Awareness solution and online content, targeting geo-locations in Clacton, Great Bentley, Brightlingsea, Frinton and Walton.They also included print advertising via our education supplements.

These solutions were chosen to increase applications for their Sixth Form whilst raising awareness of the courses offered. Our detailed targeting ensured they were reaching the right audience and proved cost-effective.

Results.

Sigma Sixth Tendring was happy with the results, witnessing an increase of fifty applicants. We have a marketing plan for the next twelve months for more content-focused ads on Facebook, including the Life Education platforms, online content and education-related print supplements.

 

Don’t take our word for it… Here’s what our client had to say:

Since using LOCALIQ, we have increased our media presence in the local area, resulting in more students applying to join our college community.

 

The team is proactive, professional and knowledgeable, and we value their support and guidance.

 

 

Sarah McKarry,

Sigma Sixth Tendring, Head of College

 

 

Proven results.

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