Industry: E-Commerce
Solutions: Digital PR

 

About the client.

AussieBoots are a UK company selling Australian boots.

What you should know

  • LOCALiQ’s digital PR campaign earned 54 backlinks and an average domain authority of 71.
  • The stories featured on MSN, Daily Record, Scottish Daily Express, Mirror and Yahoo News.
  • Solarlux’s domain authority increased by 100% (13 to 26).

  • 54

    Backlinks

  • 71

    Average Domain Authority

  • 100%

    Domain Authority Increase

Challenges.

AussieBoots faced limited organic visibility in a highly-competitive industry against huge high-street companies. They wanted to rank higher for business-related keywords and boost web traffic to help capture more customers.

Solutions.

LOCALiQ implemented a thorough 12-month Digital PR link-building campaign designed to boost AussieBoot’s domain authority and increase brand awareness within their industry to attract new customers. The campaign included strategically crafted stories to secure high-quality backlinks from industry-leading publications.

Examples of coverage secured are detailed below:

 

AussieBoots Press CoverageAussieBoots Press CoverageAusseBoots Press CoverageAussieBoots Press Coverage AussieBoots Press Coverage

Results.

LOCALiQ’s digital PR link-building campaign achieved:

  • 54 backlinks
  • Average DA of 71
  • Featured on MSN, Daily Record, Scottish Daily Express, Mirror and Yahoo News
  • Domain authority increased by 100% (13 to 26)
  • 304 new and improved keywords
  • 17 brand mentions
  • AI citations on Google AI Overviews, ChatGPT and Perplexity

 

AussieBoots keywords results

 

AussieBoots AI Citations

 

 

Proven results.

We’re dedicated to helping local businesses succeed.

Increase in ranking keywords

160%

 

Speak to an expert.

Start simplifying your digital marketing today. Get in touch to discuss how we can help you.