Our Approach To AI at LOCALiQ

At LOCALiQ, we use AI responsibly to enhance the quality, efficiency, and insight behind our work. AI is a supporting tool within our processes – it does not replace human expertise, judgement, or accountability. Every piece of work we deliver is guided by strategy, informed by data, and reviewed by experienced specialists before reaching our clients.

 

Why We Use AI

We use AI to enhance how we work, not to replace people. AI helps us to:

  • Accelerate research and identify relevant trends and insights
  • Generate ideas and explore creative directions more effectively
  • Improve clarity, consistency, and readability of content
  • Deliver high-quality outputs more efficiently, without compromising standards

By using AI in this way, our teams can focus more time on strategy, creativity, optimisation, and tailoring work to your brand and objectives. Human expertise remains central throughout.

 

How We Use AI

AI is integrated into our workflows as a supporting tool. Typical uses include:

  • Drafting outlines and content structures
  • Supporting keyword research, categorisation, and analysis
  • Exploring competitor activity and audience behaviour
  • Enhancing readability and tone of voice consistency

AI is never the sole author. All outputs are reviewed, refined, and approved by LOCALiQ specialists to ensure originality, accuracy, and brand alignment.

Your input remains essential. As experts in your own business, your feedback helps ensure the final output is accurate, authentic, and right for your audience.

In specialist or regulated sectors (e.g. legal, medical, financial), AI may support research, ideation, or drafting, but final accuracy must always be confirmed by you as the subject‑matter expert. Our role is to support – not substitute – specialist knowledge.

 

Typical AI Use Cases by Team

SEO, Digital PR, Paid Media & Web Teams

AI may assist with:

  • Keyword research and categorisation
  • Content ideation and drafting support
  • Data analysis and trend identification
  • Report creation and insight summarisation
  • Internal and external meeting analysis

All outputs are reviewed and validated by specialists before use.

Sales Teams

In Sales, AI supports clearer, more accurate, and more consistent conversations – improving quality and continuity from first contact through to delivery.

Typical uses include:

  • Conversation capture and summarisation
    Meetings may be transcribed (with consent) so our teams can focus on listening and understanding, ensuring objectives, challenges, and success measures are captured accurately.
  • Continuity and handover
    Key information is documented and shared across sales, onboarding, and service teams, reducing repetition and supporting a right‑first‑time experience.
  • Insight and opportunity identification
    AI may support reviews of existing marketing activity to identify potential improvement areas. All insights are validated by specialists before discussion.
  • Alignment of recommendations
    Post‑meeting review helps ensure proposals accurately reflect what was discussed, improving clarity and expectation‑setting.
  • Prospecting preparation
    AI may support research ahead of outreach to ensure conversations are relevant, informed, and valuable.
  • Quality and consistency
    Insights may also be used internally for training and improving sales collateral, helping maintain consistent standards and client experience.

AI does not operate independently or make decisions. All advice and recommendations are reviewed, explained, and owned by experienced sales professionals.

Marketing Team

In Marketing, AI accelerates execution and insight discovery while all final decisions remain human‑led.

AI may support:

  • Creative concept development and exploration
  • Content clarity, structure, and readability
  • Large‑scale data and performance analysis
  • Video production and editing support
  • SEO research and optimisation assistance
  • Campaign messaging refinement and testing

AI supports scale and efficiency, but never replaces the human insight needed to connect meaningfully with audiences.

 

What We Do Not Use AI For

We are clear about AI’s limits. We do not:

  • Rely on AI alone for strategy, originality, or decision‑making
  • Publish unchecked or unverified AI‑generated outputs
  • Use AI in ways that compromise authenticity, trust, or brand integrity

Your content remains unique, trustworthy, and grounded in human expertise.

 

Quality & Assurance

Our approach combines AI efficiency with human oversight:

  • Human‑led strategy defines goals, direction, and positioning
  • AI is used only where it adds clear value
  • All outputs are reviewed, fact‑checked, and refined
  • Senior specialists sign off before delivery
  • Client review remains a key step for accuracy and brand alignment

AI supports drafting and development – final content is always validated by our team.

 

Our Commitment

We believe AI should support human creativity, not replace it. Our commitment is to responsible, transparent use:

  • Content remains authentic and original
  • Accuracy and brand alignment are prioritised and shared responsibilities
  • Efficiency never comes at the expense of quality or creativity
  • Sensitive or confidential client data is never input into AI systems
  • All AI use follows our data protection and privacy policies

AI supports our processes – but it is our people who bring your brand’s story to life.