As the festive season approaches, it’s the perfect time to transform your business’s social media into a winter wonderland of engaging content.
It can be tricky to identify the best Christmas social media strategy for your business during the holiday season. But don’t worry, we are here to help!
From merry messages to sparkling visuals, we’ve curated a sleigh-full of Christmas-themed post ideas tailored to elevate your brand and captivate your audience.
Christmas social media post ideas (with examples)
Statistics reveal that around 55% of consumers rely on brands’ social media accounts to discover new products during the holidays, with 58% of buying decisions influenced by social media platforms like Facebook, YouTube, and Instagram.
Therefore, utilising these platforms to showcase enticing Christmas offers can be a powerful strategy, ensuring that potential customers not only discover time-sensitive deals but are also motivated to act swiftly to take advantage of them.
Explore these social media post concepts to integrate into your holiday marketing strategy seamlessly!
1. Sprinkle some festive spirit into your social media profiles
Give your social media profiles a festive flair by crafting Christmas-themed cover images.
As Boots have on their Facebook page below.
Dive into the creative process with the help of user-friendly design platforms such as Canva. With its array of holiday design templates, platforms like these make it easy to not only update your cover photo but also preplan all your Christmas social media posts in advance.
2. Wish your followers a “Merry Christmas”
Small businesses often forget that a simple Merry Christmas post can go a long way. In fact, 91% of consumers are more likely to do business with companies that appreciate their customers. Therefore, wishing your customers a sweet and simple Merry Christmas is a great way to show your appreciation.
Take this simple but effective example below from Macy’s:
Merry Christmas, everyone! Enjoy this wonderful time with friends and family. Have a great holiday! pic.twitter.com/mzCIzQMHWJ
— Macy’s (@Macys) December 25, 2019
If you wish to make your post that extra bit more personal, you could also consider creating a custom image or recording a festive video on your phone of you and your team saying “Merry Christmas”.
3. Promote flash sales and limited-time offers:
Using flash sales and time-limited offers over the Christmas period is a strategic move for businesses aiming to boost engagementand drive sales. By creating a sense of urgency around exclusive holiday discounts, companies can tap into the holiday spirit and capitalise on the consumer mindset of seeking special deals during this festive season.
When crafting Christmas sales posts on social media, make sure that you clearly communicate the nature of the offers and guide customers on the steps they need to take and what they can expect.
Here’s an example of a limited-time offer from Lismore Heritage Centre:
4. Gift ideas and guides
For those in the retail sector, crafting visually captivating gift guides presents an ideal method to help customers discover fitting gifts while simultaneously showcasing your product range.
They can be as simple as a carousel of product photos, staff picks, or a video of your best sellers. Give it a try!
Here’s an example of a Christmas Gift Guide from HairBurst:
View this post on Instagram
Or why not take inspiration from Boots stocking fillers ideas:
View this post on Instagram
5. Use Christmas hashtags
Hashtags are a great way to increase visibility and engagement on your posts. Research suggests, posts that include hashtags receive over 12% more interaction.
Including branded Christmas hashtags on your social media posts can make them easier to find. And, the more people who find and view your hashtags, the higher the chance that you’ll receive likes, comments, and increased traffic on your social post.
But, it’s important to be intentional with your hashtags. The number of hashtags you can use on posts varies depending on the social platform.
- Twitter recommends using no more than two hashtags per tweet.
- Instagram allows up to 30 hashtags per post, but 3 to 5 is enough for optimal engagement.
- LinkedIn has no official limit, but we recommend using a maximum of five to seven hashtags per post.
- Facebook also has no official limit but recommends using only a few hashtags.
Here are some Christmas hashtag ideas that you can use to enhance your holiday social media presence:
| · #12daysofgiveaways
· #christmascountdown · #shoplocalgiftglobal · #giftideas · #christmasdeals · #elfontheshelf · #localchristmas · #christmasgiftideas · #christmasgiveaway |
· #merryandbright
· #merrychristmas · #festivecheer · #holidaymagic · #jinglealltheway · #seasonsgreetings · #christmaseve · #christmasgift · #winterwonderland |
· #festivefun
· #tistheseason · #celebratethemagic · #christmasspirit · #glowingholiday · #sparklingseason · #giftsoflove · #christmasjoy · #deckthehalls |
6. Create holiday-themed videos
Christmas marketing has become synonymous with holiday-themed videos. Renowned brands like John Lewis and Aldi have set a precedent with their heartwarming, festive, and informative Christmas videos, making this approach a staple in festive advertising.
To get inspired, you can watch the 2023 Aldi Christmas advert and the 2023 John Lewis Christmas advert.
Video content stands out as one of the most effective and versatile marketing mediums, it resonates more with audiences, helping to foster emotional connections that go beyond conventional marketing efforts. Incorporating holiday-themed videos into your marketing strategy not only aligns your brand with the festive spirit but also captivates audiences across various social media channels.
For a creative spark, consider looking at examples like this annual Christmas film by Celtic Football Club.
There are so many ways we can light up each other’s lives… 💚
Our annual Christmas film is here! 🍿🎄#LightUpSomeonesChristmas🍀@FoundationCFC pic.twitter.com/7Dpt4rbmkf
— Celtic Football Club (@CelticFC) November 17, 2023
Need help with video marketing? As a video marketing agency, we specialise in assisting businesses in establishing and showcasing their brand. We collaborate with you to understand who you are and what you do, then create a bespoke video that tells your story.
Watch our showreel below to see how we can elevate your brand through compelling visuals.
7. Engage your audience with holiday competitions, challenges, and giveaways:
These activities serve as excellent drivers for interaction. By organising festive competitions, businesses not only have the chance to reward winners with enticing prizes but also to encourage social media engagement and gather valuable customer information. You don’t have to overcomplicate it, a simple ‘guess the name’ or ‘guess the number of sweets’ will suffice.
Such as this ‘Name the song’ competition from Tear Fund.
Name that Christmas song emoji competition—just guess as many as you can for a chance to win some Christmas CDs! pic.twitter.com/mSnXEQ4mvQ
— Tearfund (@Tearfund) December 7, 2015
If hosting a competition seems elaborate, consider the simplicity of a Christmas giveaway. This strategy encourages social media engagement through follows, likes, and shares. The more people follow and share and, the more entries you’ll receive, ensuring the post reaches individuals who may not already follow the brand. This creates a snowball effect for interactions and engagement, providing a straightforward yet effective method to maximise entries.
When offering Christmas goodies as a giveaway, it’s crucial to clearly define entry requirements, and review the terms and conditions of the social media platform you are promoting on. Notably, Facebook’s terms and conditions prohibit like and share competitions. You are permitted to ask people to enter by liking a post, commenting on a post, posting on a page, messaging a page, or clicking through to an entry form on your website (like in the example below). However, on Facebook you cannot ask people to enter by sharing a page on their timelines, tagging a friend in a comment or post, engaging in “liking and sharing,” liking a page to automatically enter, or sharing a page on a friend’s timeline – so save those type of competitions for Instagram!
For instance, check out Birra Morreti Jumper Giveaway, where participants provide their first and last names along with their email addresses for a chance to win a festive jumper.
8. Share festive behind-the-scenes
Sharing behind-the-scenes glimpses during the Christmas period offers businesses a unique opportunity to humanise their brand and connect with their audience on a more personal level.
This festive season, customers are not just looking for products; they crave authentic experiences and a sense of the holiday spirit. Behind-the-scenes posts provide a sneak peek into the inner workings of your business, showcasing the dedication, creativity, and enthusiasm that go into bringing the holiday magic to life.
Whether it’s showcasing the festive office decorations, the team’s holiday traditions, or the making of seasonal products in real time, these posts add a touch of authenticity. In an era where transparency and relatability matter, sharing the behind-the-scenes moments becomes a powerful way to engage customers and make your brand more memorable during the festive season.
Look at this example below from Thor’s Tipi, who often share behind-the-scenes of their temporary venues.
Or this festive behind-the-scenes Christmas photoshoot from Manifest HQ
View this post on Instagram
Alternatively, consider adopting a ‘day in the life’ perspective to highlight the day-to-day operations, as demonstrated in the following example by Pip & Kate.
View this post on Instagram
9. Countdown to Christmas
A “Countdown to Christmas” on social media might involve daily posts highlighting holiday-themed content, special offers, product reveals, fun facts, or other engaging activities to build excitement and anticipation among your audience in the days leading up to Christmas.
Posting a Countdown to Christmas is a strategic move for businesses because these posts create a sense of anticipation, tapping into the inherent excitement of the holiday season. The countdown strategy not only serves as a practical way to organise and communicate time-sensitive information but also prompts followers to look forward to daily updates and, in turn, increases the likelihood of increased interaction and shares.
Take the example from Lifestyle Centra Ballito below, who are counting down to Christmas with 41 days of daily giveaways. (Note they have even created a custom hashtag ‘#ChristmasTheBallitoWay’ so that users can get involved and share their own related content)
View this post on Instagram
10. Advertise Christmas products and offerings on social media
Using paid social advertising to promote your Christmas products and services is a great way to give your business a festive boost. It ensures that your merry offerings reach a larger and more targeted audience, making your brand shine in the holiday hustle.
With the power to tailor your messages, engage with potential customers, and measure results, paid social ads bring a touch of magic to your Christmas marketing strategy.
Need some inspiration? Here’s a Christmas paid social ad from Boots.
View this post on Instagram
Don’t know where to start with paid social media advertising? Watch our free on demand webinar here.
Or, book your free consultation with our digital marketing experts and we’ll work with you to design and implement a paid social strategy perfectly tailored to your business.
Christmas slogans for small businesses
As an extra Christmas treat, we’re gifting you with some festive marketing slogans for you to use in your social media content.
- ‘Tis the Season to Sparkle! Find Your Festive Favourites at [Your Business Name]! ✨🎄
- A Christmas event you won’t want to miss. 🎄🛍️
- Gift Local, Gift Love: [Your Business Name] – Where Every Present Tells a Story! 🎁❤️
- Sparkle, Shine, and Shop Small: Celebrate Christmas with Us! ✨🌟
- Merry and Bright, Locally Delightful! ✨🎄
- Sleigh All Day with [Your Business Name]: 🛷🎅
- Jingle All the Way to [Your Business Name]: Your Local Christmas Haven! 🔔✨
- Santa’s Favourite Stop: [Your Business Name]! 🎅 ✨
- Sleigh the Season with [Your Business Name] 🛷🎄✨
- Bells are Ringing, [Your Business Name] is Bringing: Your Local Christmas Bliss! 🔔✨
- Santa’s Little Helpers: [Your Business Name] Bringing Joy to All! 🧝 🎁🦌
- Do the jingle bell rock! 🎶🔔🎉
- Eat, drink, and be merry! 🍪🎄🥂
- Get a little help from our elves. 🧝 🎁
- Make a list… And check it twice! 📝✨
- Merry and bright, and everything nice! 🥂🎄
- Merry Christmas, from our family to yours. 🎄✨
- Naughty or nice? Add a bit of spice! 🎉
- On the nice list. For a limited time only. 📝✨
- Self-gifting = self-care 🎁 🤗
- The gift that keeps on giving. 🎁
- Twelve days of savings.🤑 🎉
- Walking in a winter wonderland. ⛄❄️
- Wrapped and ready to go! 🎁· Santa Clause is coming to [Your Business Name]! 🎅🎊
- Counting down to Christmas! ⌛🥳🎄
Infusing your business’s social media strategy with festive flair during the Christmas season is a great way to captivate your audience and boost engagement. From heartwarming holiday videos that resonate with the spirit of the season to exciting competitions and giveaways that encourage participation, the possibilities are endless.
We hope this blog has given you some insight into how you can embrace the magic of Christmas on social media and watch your business thrive in the festive spirit of giving and connection.
At LOCALiQ we help a variety of clients across a wide range of industries with their online marketing. If you want further advice on your digital marketing, including SEO, PPC, paid social, and other services, feel free to reach out to us today. Book a complimentary consultation to explore how we can make your goals a reality.
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