People love to listen to podcasts, and it is no surprise that sport, comedy and entertainment are the most listened to. In recent polls by Statista, women were more likely to listen to comedy and true crime podcasts whereas men preferred comedy and football. Statista furthered this by adding that 48% of respondents listen to podcasts to learn something new or improve their understanding of something they already know about. Listeners generally listen to podcasts on their daily commute, at the gym, at work, and even when doing household chores. Here are some of our favourite podcasts that cover everything marketing, including SEO and social media marketing, as well as some of our favourite personal growth podcasts.
SEO Podcasts
Title: Azeem Digital Asks
Host: Azeem Ahmad
Length: Less than 30 minutes
Where to find this podcast: Apple | Spotify | Google
As well as being highly entertaining and knowledgeable, Azeem aims to “lift the voices of women, POC, and the underrepresented and marginalised within the industry where possible.”
This podcast is suitable for those at the beginning of their SEO journey and looking to develop their skills as well as those seasoned SEO pros. His 30-minute podcasts have some amazing guests who are truly knowledgeable in SEO and digital marketing.
Title: The Search Engine Journal Show
Host: Loren Baker
Length: 60-75 minutes
Where to find this podcast: Apple | Spotify | Website
While predominantly an SEO podcast, this podcast does cover other facets of digital marketing too.
In every episode, Loren is joined by a guest who has a strong understanding of a particular area of SEO. The discussions are centred around current events or even strategies which you can employ to strengthen your own SEO efforts.
Title: SEO 101
Host: Ross Dunn & Scott Van Acht
Length: average 30-40 minutes
Where to find this podcast: Apple | Spotify | Soundcloud | iHeartRadio
Are you a complete beginner to SEO and need to understand the minefield? If so, this podcast is for you.
Released every three weeks, this podcast is less technical than many out there, which is a bonus for those new to SEO or working to build a stronger foundation.
We love the simplicity of this podcast with its easy-to-understand tips and tricks for developing your SEO.
Title: The Recipe for SEO Success
Host: Kate Toon
Length: 30 – 40 minutes
Where to find this podcast: Apple | Spotify | Website
Kate Toon covers anything and everything there is to know about SEO. With weekly guests, they explore the latest SEO news and updates, as well as techniques and case studies.
In her podcast, Kate covers pretty much every angle of SEO from link building to local eCommerce. A must for any SEO enthusiast.
Title: Voices of Search
Host: Benjamin Shapiro
Length: 15-20 minutes
Where to find this podcast: Apple | Spotify | Google
In this almost daily podcast of short episodes of only 10-20 minutes, Benjamin Shapiro tackles everything from SEO to content marketing. Due to the length of the podcasts, Benjamin gets straight to the point, so there is no faffing about.
Recent podcasts include optimising content, and how social media impacts SEO.
Digital Marketing Podcasts
Title: Digital Marketing Podcast
Host: Ciaran Rogers & Daniel Rowles (https://www.targetinternet.com/)
Length: 20-30 minutes
Where to find this podcast: Apple | Spotify | TuneIn | Soundcloud | RSS
This podcast has been running for over 11 years and combines interviews with global experts, together with the latest news, tools, strategies, and techniques to give your digital marketing the edge.
The podcasts are both entertaining and informative, and you will always be able to learn something.
Title: Marketing Over Coffee
Hosts: John J. Wall and Christopher S. Penn
Length: 25-35 minutes
Where to find this podcast: Apple | Spotify | Audible | Website
Grab yourself a cup of coffee and get a weekly review of what is new within the world of marketing. John and Chris add their brand of cheekiness and humour into the podcast, making it comfortable to listen to.
This podcast covers all aspects of digital marketing and can give you easily actionable takeaways to help you be a better marketer.
Your hosts are entertaining as well as knowledgeable and the guests are informative too.
Title: Digital Marketing Podcast
Hosts: Tim Cameron-Kitchen
Length: 20-30 minutes
Where to find this podcast: Apple | Spotify | Amazon | Website
An all-around marketing podcast with a heavier focus on SEO. This podcast is fast-paced and interesting. Tim is extremely excitable and really knows how to capture the audience!
Each podcast has extremely easy actionable points to help you become a better marketer.
If you want to mix it up, then you can watch some episodes on YouTube, where you can see just how animated Tim is!
Title: Marketing Made Simple
Hosts: Dr J.J. Peterson
Length: 25-35 minutes
Where to find this podcast: Apple | Spotify | Hubspot
We love marketing made simple podcasts. It does take about 2-3 minutes to get started but once it gets going, the conversation between the hosts is great.
Dr J.J Peterson is a fab host, very knowledgeable and puts his guests at ease.
Marketing made simple can easily take a complex issue and make it understandable to all.
Title: Marketing O’clock
Hosts: Greg Finn, Christine ‘Shep’ Zirnheld & Jessica Budde
Length: 60-90 minutes
Where to find this podcast: Apple | Spotify | Website
If you’re looking for an all-around digital marketing podcast that is about 60-90 minutes in length, then this is the one for you. Every Friday, they deliver the latest online marketing news, studies, trends, and updates and examine how they will impact your real-life KPIs.
This may be one of the longer podcasts on the list, but don’t let that put you off. The podcasts are highly in-depth and will improve your marketing knowledge.
Social media marketing podcasts
Title: Social Media Marketing
Host: Michael Stelzner
Length: 40-50 minutes
Where to find this podcast: Apple | Spotify | Amazon | Google | YouTube | RSS
A podcast that has been going on for over 10 years now, Michael Stelzner of Social Media Examiner, brings a weekly podcast with plenty of guest speakers to discuss everything social media marketing as well as discussions around other areas of marketing.
Michael has a wealth of knowledge about social media marketing, always ahead of the curve when it comes to new and emerging technologies. A must listen to for anyone who dabbles in social media marketing.
Title: The Social Media Marketing Show
Host: Michael Stelzner
Length: 15-30 minutes
Where to find this podcast: Apple | Spotify | Google | Amazon | RSS
Another podcast from Michael Stelzner and Social Media Examiner. Broadcasting live every Friday, this podcast is a must listen to for anyone involved with marketing and social media.
These podcasts are shorter in length than his Social Media Marketing podcast, but provide enough information on a given subject. They are short and snappy, great for a quick break!
Title: Social Pros Podcast
Hosts: Jay Baer & Adam Brown
Length: 35-50 minutes
Where to find this podcast: Apple | Spotify | Amazon | Audible
If you dabble in social media or have a full-time social media role, this is the podcast for you. Every episode features insights from a renowned social media strategist as well as discussions on current and emerging trends within social media.
We particularly love the bit at the end where guests give their rapid-fire answers to two important questions.
Title: Social Minds – Social Media Marketing
Hosts: Eve Young & Callum MacLeod
Length: 10-45 minutes
Where to find this podcast: Apple | Spotify | Amazon | Website
The social minds podcast ranges from 10-45 minutes in length and offers unique insights into everything social media. We love the host’s easy conversation between each other and other guests.
The podcasts are kept jargon-free and are easy to follow. A must-listen for anyone who works within social media marketing.
Title: Savvy Social Podcast
Hosts: Andrea Jones
Length: 15-30 minutes
Where to find this podcast: Apple | Spotify | Amazon | Website
Andrea is so sweet and you feel like you are listening to a best friend. She has a brilliant way of working with her guests which makes you feel part of the group too!
Andrea works hard to uncover the ‘why’ of social media from her perspective as well as that of other industry experts. Each episode is typically no longer than 30 minutes and each episode gives fantastic advice.
Personal Growth & Development
Title: The Knowledge Project
Hosts: Shane Parrish
Length: 1-2 hours
Where to find this podcast: Apple | Spotify | Website
The knowledge Project’s podcast can help you unleash your potential. From how to build your confidence to the essence of leadership, these podcasts can help your personal development.
Released fortnightly, each episode is typically between one and 2 hours long so you may want to consume these in 2 sittings.
Title: A bit of Optimism
Hosts: Simon Sinek
Length: 20-30 minutes
Where to find this podcast: Apple | Spotify | Google | Amazon | Website
Simon Sinek is one of the most renowned motivational speakers and in his podcast, he covers topics that should always leave the listener with a bit of optimism.
With weekly special guests, Simon covers many topics including life, love, and leadership and hopes to leave us all with a bit of optimism
Title: Work Life
Hosts: Adam Grant
Length: 30-40 minutes
Where to find this podcast: Apple | Spotify | Amazon
When you spend a quarter of your life at work, you need to enjoy your job. Here Adam unlocks the secret to a better work life.
Each week, Adam and his guests discuss an issue with work, it could be around learning to love your rivals or how not to be taken for granted. These podcasts can help you be more assertive and composed in your work.
Title: Conversations of Inspiration
Hosts: Holly Tucker MBE
Length: 60-75 minutes main podcast | 10-15 minutes lightbulb moments
Where to find this podcast: Apple | Spotify | Amazon | Website
Having founded Notonthehighstreet.com Holly knows a lot about business start-ups. In this podcast, she discusses the highs and lows of starting a business with new business owners each week.
Most episodes are just over the hour mark and are released weekly. As well as that, she also offers weekly lightbulb moments that are about 10-15 minutes long and you are guaranteed to learn something.
Title: TED Business
Host: Modupe Akinola
Length: 30 minutes
Where to find this podcast: Apple | Spotify | Google
Ted Talks first became popular in the mid-’00s and were an in-person phenomenon. Nowadays, the demand for learning online has seen plenty of TED talks on almost every subject.
TED Business looks at some of the most powerful and surprising ideas that shape businesses. Post the podcast, Modupe presents a short example of how you can apply these ideas to your life.
And there you have it, our 20 of the best marketing and inspiring podcasts to get you through your lunch break, daily commute, gym session or daily schedule.
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