Tuesday night we donned our best clothes and went to the UK Paid Media Awards, where we were nominated in three categories. The event was hosted by Will Perry, a sports broadcaster for the BBC. We thoroughly enjoyed the night and are very proud to say:
We achieved a silver award for Local Campaign of the Year for our work with Diverse Care on the “Make Children’s Lives Better” Campaign.
Featured left to right: Charlotte Travill (Client Development Manager), Angela Pritchard (Senior Digital Marketing Consultant), Brandon Griffin (Head B2B Marketing)
Brandon Griffin (Head of B2B Marketing at LOCALiQ) had this to say on receiving the award:
“We’re excited the UK Paid Media Award recognised our work with Diverse Care in the Local Campaign of the Year category. The campaign demonstrates how a local business and a local digital marketing agency can work together to achieve a life changing impact for the people in the community, and ultimately the world.”
To see all the nights winners, head over to UK Paid Media Awards.
About the Campaign
Foster parents are the key to helping improve the lives of children in care. Diverse Care’s approach to fostering differed from the other organisations in the UK. As an independent fostering organisation, they are committed to working closely on developing compatible relationships with the foster parent and the child as well as continual development and training for carers.
Diverse Care partnered with LOCALiQ to implement a multi-platform digital advertising campaign to generate leads (identifying prospective Foster Parents) and increase awareness about the difference in their approach to connecting children and families.
The national breakdown rate for children in foster care is about 50%, Diverse Care families manage to succeed with their children a startling 94% of the time. Leveraging LOCALiQ’s agency-level service and innovative digital advertising technology, the organisation received more than 200 direct enquiries from families showing interest in fostering within one 30-day period, alone.
LOCALiQ is the digital marketing business of Newsquest Media Group, the leading local media group in the UK. LOCALiQ solutions provide businesses with digital marketing tactics across search, social, digital display, branded content and more through innovation and smart technology powering digital solutions. LOCALIQ has been focused on coupling innovative solutions and smart technology to simplify the advertising ecosystem for businesses since its launch in 2018.
For more information about LOCALiQ and cross-media optimisation, contact the LOCALiQ team on 02080 592195 or visit our cross-media optimisation page.