Around 95% of internet users own a mobile phone whereas just over 60% own a laptop or computer. Furthermore, around 60% of all online searches are now done using a mobile device, be that on smartphones or tablets. For about 99% of the internet, websites are now indexed using “Google Mobile First indexing”. Google will also penalise websites by lowering their SEO ranking if they do not have a mobile friendly design. This means that your websites should be optimised for mobile. So, what does a mobile marketing strategy entail, exactly? Here we have seven tips for creating the best mobile marketing strategy possible.
There are many types of mobile marketing, and in this blog, we will cover:
1. Responsive design in mobile marketing
2. Accessible CTA’s
3. Using QR codes
4. Using video in mobile marketing
5. Using mobile apps
6. Using SMS marketing
7. How local listings can help your mobile marketing strategy.
1. Responsive design in mobile marketing
The most important thing to consider as part of your mobile marketing strategy is the design of your website. You want to ensure that you use responsive design across all elements of your website. There is nothing worse than pop-ups appearing that a user cannot close.
Responsive web design is making sure that web pages render well on a variety of devices including desktops, tablets, and mobile phones. With responsive design, it is more than just adjusting screen resolutions and automatically resizing images. You need to think about the design and how each element appears to create a seamless and cohesive experience for the user. At the end of the day, you want the user to have a positive customer experience on your site.
As well as responsive design, you want a website that is fast and reliable. Google has a handy tool called PageSpeed Insights that will give both your mobile and desktop sites a rating based on how quickly they load. If your mobile site is sluggish, chat with your developer to identify and fix the issues.
2. Accessible CTA’s in mobile marketing
A call-to-action button on your website is a great way to drive conversions and nudge consumers along through your lead nurturing process. But as with responsive design, CTA buttons need to be clear, concise, and not interfere with other elements.
The first thing you’ll want to consider is button placement. Since the screen on a phone or tablet is smaller, consider putting the button higher up the page, so that visitors don’t have to scroll too long before they reach the offer. You want your call-to-action button to be easy to see and touch so consumers can easily call you, send you a message, or do whatever it is you want them to do.
If you have a click to call button, make sure that it works and adding a click-to-call button for mobile visitors is a great way to make contacting you a breeze.
3. Using QR codes in mobile marketing.
As most people always have a mobile with them, QR codes are great for marketing. They can be used effectively on billboards, webpages, printable material and pretty much any type of marketing material. When used properly, QR codes can be used to monitor the performance of your marketing campaigns. You can use QR codes as a call-to-action (CTA) to direct users to your social media page, a product landing page. This could even include a promotion such as “scan this code for 10% off”.
4. Using video in your mobile marketing
Video and video sizes are important when it comes to mobile design. TikTok and Meta’s Reels and Stories utilise vertical video, whereas Twitter/X still use horizontal video. Video is a great tool for marketing as people love to spend their time watching videos, whether that be on their commute or taking a 5-minute break from work. Over 90% of video is watched without sound so marketers need to think how they are going to communicate their message with video. Many use captions to convey their messaging.
If you use video as part of your mobile advertising strategy, make sure you follow individual channel guidelines to ensure you have the correct size.
5. Using Mobile Apps
If you are creating mobile apps, then consider user experience. One huge advantage of an app is that you can send push notifications, in app messaging, and even use location-based marketing. This allows you to segment and target your audience for mobile marketing campaigns. Apps that seamlessly integrate with the company web pages are vital (i.e., if someone adds something to the basket on a web page it appears in the basket on the app).
Before you publish your website, app, or even mobile ads, make sure that you have completed several mobile-friendly tests (on different devices and screen sizes). Mobile testing is important to ensure that all your elements are working as they should and look great on a mobile device.
6. Using SMS marketing
When it comes to emails, what percentage get opened? Say around 30%? Have you considered SMS or text marketing? With an average open rate of 98% SMS and a conversion rate of 29%, SMS marketing is a viable option for many businesses.
In a similar way to email marketing, businesses must get explicit consent from people to allow them to send messages. And as always have a clear call-to action in the message.
7. How local listings helps your mobile marketing strategy
There are many reasons why you should make sure your business is featured on local listings including Google’s Business Profile (formerly Google My Business). Consider someone is holidaying in your location and they need your service; how do they find it? Well in most cases they will Google it (or use voice search). Making sure your listing is up to date with the relevant information will help your business.
For your overall digital marketing strategy, understanding and undertaking a mobile friendly strategy is a must to make sure that you make the most out of all available marketing channels. A full omni channel experience can help your marketing efforts and increase your brand awareness.
If you would like help with any aspect of your digital marketing, our team can help! Why not contact us today for more information. If you enjoyed this article, why not sign up for our monthly newsletter direct to your inbox.
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