Paid-Search Advertising: Everything You Need to Know

Paid Search is a great way to advertise your business and boost your search engine rankings for greater visibility.

With a multitude of digital marketing tools available, advertising is more accessible for small businesses than ever before. Paid Search Advertising can have a great positive impact on driving leads for local enterprises looking to expand their reach.

What is Paid Search?

Paid Search allows businesses to bid on keywords related to their industry, in order to have their website or landing page positioned above competitors on search engine results pages .

Why Should You Consider Paid Search?

There are a number of ways in which Paid Search can help a business, and improving awareness is one. Having improved search rankings for your website/landing page will increase visibility for your business, and potential customers will be more likely to click on your page compared with the search results featured below yours. This is a much more subtle way of advertising your business, so you might find results from Paid Search to be stronger.

Using Paid Search is a great way to get your foot in the door and open yourself up to other digital marketing methods. As many of them follow the similar processes in terms of targeting options. Starting with Paid Search, then developing your strategy to incorporate social media advertising, digital display advertising, and others, will greatly boost awareness and drive more people to your website.

In terms of budget, it’s considered one of the better value marketing options. The pay-per-click (PPC) method of paying for adverts is a popular option offered by most (if not all) digital platforms, notably social media sites and search engines. You can set yourself a maximum budget to make sure you don’t overspend on the keywords you choose to bid on, and only have to pay when someone clicks on your advert/search link.

How Can LOCALiQ Help?

As well as highly trained marketing experts, we have award-winning technology that is specifically built for getting the most out of Paid Search advertising. This technology finds the key search terms used by potential customers when they search for products/services that relate to your business, and then places budget on those terms in order to heighten your search rankings.
Utilising our Paid Search technology results in time being saved, as you won’t have to research the terms your customers are using yourself, you also won’t have to go back and adjust spending based on new search terms that are becoming popular, as this is done automatically. We’ll keep you updated with campaign results to show its progress, and in case you want to adapt your budget.

If you have more questions about Paid Search advertising, or any of our other marketing solutions, contact us today.