If your dealership is struggling to gain visibility or differentiate itself online, Digital PR could be the answer. Digital PR builds awareness and trust, enhances your search engine visibility, and positions your dealership as a go-to destination to buy a vehicle. Let’s dive into what Digital PR is, how it works, and the specific benefits it brings to car dealerships.
What is Digital PR for car dealerships?
Unlike traditional PR, which focuses on local newspapers, radio spots, and in-person events, digital PR brings your business to life online, the place where car buyers are now more likely to be found.
Digital PR strategies for dealerships might include publishing articles on well-respected automotive sites, securing mentions in high-traffic online publications, and amplifying your presence across social media.
For car dealerships, a strong Digital PR strategy doesn’t just mean increased online visibility—it can help solidify your reputation and build trust with potential car buyers. Through quality content, dealership features, and strategic partnerships, Digital PR increases your brand’s credibility in the eyes of search engines and potential customers alike. This approach can also connect your dealership with car buyers at every stage of the journey, from initial research to final purchase.
Digital PR vs traditional PR
The main difference between digital PR and traditional PR lies in their channels and reach. Whilst traditional pr relies on traditional media and offline events , digital PR leverages online platforms, creating content and backlinks that enhance your dealership’s online presence. With Digital PR, you can capture attention in places where today’s car buyers are most active, especially when they’re researching cars, comparing dealerships, and reading about the latest trends in the automotive industry.
For car dealerships, digital PR can be more cost-effective and measurable than traditional PR methods. The ability to track clicks, mentions, and conversions gives you insights into what’s working, allowing you to continuously refine your approach and maximise your return on investment.
What are the benefits of Digital PR for car dealerships?
Digital PR brings a bunch of advantages to car dealerships. Here are a few ways a strong Digital PR strategy will transform your car dealership’s online success:
Online visibility and brand awareness
A solid Digital PR strategy will place your dealership on high-traffic automotive websites, respected industry publications and social media channels. This visibility will expand your dealerships reach and connect you with new audiences who may not have previously known who you were. Digital PR can also help differentiate your reach and connect you with car buyers looking for something more specific like luxury vehicles or EV’s by targeting websites that these buyers regularly visit.
Building trust and credibility
Trust is essential for car dealerships. By securing mentions on respected, high authority websites, your dealership earns credibility from potential buyers. When your business is featured on trusted sites, it demonstrates to car buyers that your dealership is reputable, well-established, and worth considering.
Promotion around key automotive industry dates and events
Digital PR allows dealerships to create campaigns that align with the automotive industries most important events. This could include targeted campaigns around model releases and new registrations, car shows, and seasonal sales. These campaigns can capture attention when customers are actively engaged and ready to buy, allowing you to create a buzz around new stock or special offers.
SEO benefits: Boosting your search ranking
One of the biggest benefits of digital pr for car dealerships is its ability to impact your SEO (search engine optimisation) efforts. Gaining quality backlinks from well-respected websites that have a strong domain authority score, can significantly improve your dealership’s search engine rankings! When paired with a robust SEO strategy, Digital PR can help improve your organic search rankings for keywords that imply intent like ‘car dealerships near me’ or ‘used cars Manchester’.
Investing in a coherent digital pr strategy is the natural next step for dealerships who already have an SEO strategy.
By utilising a combination of both SEO and Digital PR, your dealership can attract more organic traffic, which means more potential buyers finding your site naturally through search engines. Discover how our automotive SEO services can support your digital PR strategy.
How LOCALiQ MOTORS can help with digital PR
LOCALiQ Motors specialises in helping UK car dealerships succeed in an increasingly digital marketplace. With years of experience and a deep understanding of the automotive industry, we offer digital PR solutions that are designed to get results. Our team knows where and how to connect you with the right audience, positioning your dealership as a trusted, go-to destination for car buyers.
Whether you’re looking to increase visibility, build brand trust, or drive more traffic to your website, LOCALiQ Motors can help. Our digital PR strategies not only elevate your dealership’s reputation but also support other marketing efforts like SEO and social media marketing, creating a cohesive, impactful online presence.
Ready to put your dealership in the digital spotlight? Get in touch with us today to learn more about how our digital PR services can drive your business forward.
