We hope you enjoyed the first session of the LOCALiQ SEO Masterclass Series, “Mastering SEO Fundamentals.” If you missed the webinar, you can watch it on demand here. While you’re there, don’t forget to register for the other upcoming free SEO training sessions in our series.
Meanwhile, here are your Q&As from Session 1 – Mastering SEO Fundamentals.
Q: How much of a disadvantage are we at if we’re not on page 1 of results?
A: Page 1 generates 27.6% worth of clicks. Only 0.63% of Google searchers typically click on something from the second page.
Q: How do we know if our content is SEO friendly?
A: Content is very much a trial and error process, step one would be to launch your content, then monitor results and tweak as required. You can also use our free Website Grader which takes an in-depth look at your website. The tool audits your website build, SEO, social presence, Google Business Profile, advertising & analytics to give you an overall digital score. Fill in the form on this page to get your free report https://localiq.co.uk/website-grader
Q: When you add videos and their transcriptions to a webpage, how do you do the transcriptions so it doesn’t take over the page?
A: For pages with a lot of content a toggle element can help expand and collapse content.
Q: When adding video and transcripts to your website, do you suggest videos be posted within the website or via YouTube? Also should we use the transcribe feature of YouTube?
A: The best approach to videos, is to embed the YouTube video on the webpage. Transcribing the video directly on the same page helps generate keyword opportunities.
Q: How will search generative experience affect these SEO tactics mentioned?
A: There are many industry questions about the search generative experience, we need to stay conscious of the fluidity of SEO, understand it is constantly evolving and stay on top of algorithm updates.
Q: What is a typical keyword research process?
A: Keyword research can be done many different ways. SEM Rush is a good tool. Also a competitor analysis offers a good source of keywords. Check out this blog for more information on conducting effective keyword research.
Q: Would having a chatbot help with SEO if it feeds into the FAQ section?
A: A chatbot with live Q+A does not impact SEO. FQAs created as page content will help SEO.
Q: How often should we tweak the website to increase or maintain ranking?
A: Rankings should be accessed monthly, if after a consistent three-month decrease in a keyword or page ranking, it is worth tweaking a page. It is best to avoid knee-jerk reactions.
Q: Should we do anything differently for Bing, DuckDuckGo etc. Or do they just rely on the same things as Google?
A: Generally, SEO best practices work across all search engines. There are always some nuances between different search engines however these are fairly minor.
Q: As a very small marketing team of two how can we keep abreast of changes Google are making in an easily digestible way?
A: Subscribe to the LOCALiQ newsletter and stay informed on the latest digital marketing news, trends and updates – delivered straight to your inbox.
Don’t forget you can watch the webinar on demand!
If you want to see how we can help your business enhance its SEO strategy you can contact us today for a free consultation.