Anyone who creates websites or online content should be familiar with search engine optimisation (SEO) and although it can be challenging in the ever-changing world of search engine algorithm adjustments, you must use effective SEO methods if you want your content to...
Google has been making a variety of updates to its Google Analytics platform. As of July 2023, Universal Analytics (UA) becomes redundant, and you will need to use Google Analytics 4 (GA4). What do these changes mean for marketers and should you make the switch...
Getting your educational institution found online is a never-ending battle that necessitates a variety of techniques for various objectives. Both search engine optimisation (SEO) and pay-per-click (PPC) campaigns are included in search engine marketing (SEM). Both of...
Google My Business is a great tool you can utilise to help with optimizing your webpage and improving your visibility on search engines. Once you’ve hired a company to assist your business with marketing or website development, you will need to grant them...
Google’s first major algorithm update of 2021 is just around the corner. Originally scheduled for May, the Core Web Vitals update will now be rolled out gradually from June onwards and won’t be fully utilised in ranking algorithms until the end of August. But...
Should you use local SEO or national SEO? Let’s get one thing straight – local SEO and national SEO both have their place, and it is possible to use both approaches. But what’s the difference? And where should you focus your efforts? The difference between national...
