SEO for Aesthetic Clinics

Top the search engines for your targeted keywords and boost your brand awareness with our SEO guide for aesthetic clinics – we explain search engine optimisation best practices to elevate your visibility online.

In the increasingly digital landscape, aesthetic businesses must implement effective SEO strategies to stand out from their competitors online.

In our comprehensive guide below, we will explore the realm of SEO to help your clinic unlock its online potential. Discover the power of SEO-friendly techniques with LOCALiQ and elevate your clinic to new heights within the search engines.

What is SEO for aestheticians, and why is it important?

SEO for aestheticians is the practice of optimising your aesthetic website for search engine optimisation to improve your site’s visibility in the organic search results.

As your patients now rely on online platforms to research your treatments and services, building a strong online presence is vital for your clinic. SEO plays an important role in improving your online visibility, driving organic traffic and attracting potential customers.

Businesses can reach their target audience more effectively via specific demographics, locations and consumer interests by implementing relevant keywords, optimising website content, and leveraging local SEO techniques. 

These techniques include acquiring high-quality backlinks, generating positive online reviews and optimising the user experience to show search engines and new patients your clinic is reputable and trustworthy.

As a result, the higher your website ranks, the more likely people will find your services and visit your page, leading to more organic traffic and aesthetic appointments.

Why do aestheticians need SEO?

A strong SEO strategy offers excellent benefits for your aesthetic clinic, including –

  • Increased visibility for your practice, ranking your pages above your competitors
  • Increased organic traffic and clicks to your website, providing more opportunities for new appointments
  • Enhanced credibility of your treatments and services when consistently appearing on page one search results
  • Well-implemented SEO strategies will translate into a better website user experience
  • A healthy boost to your local brand awareness, ensuring you compete in local search results
  • Provides in-depth targeted marketing opportunities for specific procedures in your industry

Advantages of SEO for aestheticians

There are many advantages of aesthetic SEO for your clinic, including –

  • Improves your ranking and grows your organic traffic
  • Establishes trust and credibility with your patients
  • Generates more quality leads with patients interested in your services
  • Enjoy higher engagement and conversion rates
  • Attracts new patients looking for the exact services you offer
  • Successful content can influence the strategy for your other marketing channels
  • Long-term investment for your clinic, when compared to PPC short-term success

The importance of local SEO for aesthetic clinics

Implementing local SEO strategies is crucial for aesthetic clinics targeting specific locations. Local SEO focuses on optimising your online presence for your services to attract more local customers in your area.

There are many benefits, including –

  • Increased organic traffic and local patients
  • A revitalised local brand presence, establishing trust with potential leads when you appear first in the search results
  • The website traffic is free; do not pay for any clicks you receive
  • Higher ranking on Google Maps and Google Search
  • Opportunities to receive and respond to positive reviews from happy patients

Our SEO services for aesthetic clinics

Competitor Analysis

A key part of SEO for your clinic is identifying and analysing your competitors; once you understand how they run their digital marketing, this will direct your SEO strategy.

LOCALiQ’s analysis will guide SEO techniques, from content ideas and successful keywords to their targeted backlink strategies and link opportunities.

Technical SEO Audit

Technical SEO analyses the technical elements of your website, ensuring your pages run at peak performance for online visitors to your aesthetic clinic.

By partnering with our aesthetic SEO agency, we will improve your site speed so your page loads quicker than anyone else across desktop, mobile and tablet.

We will also review your indexing, sitemaps, redirects, broken links, internal link structures, crawl errors, HTTPS and more.

How to get started

  1. Audit your website – audit your website for free with LOCALiQ’s SEO Audit Tool.
  2. Check your health score – score your online presence (website, advertising and analytics, social media and more) and receive actionable areas for improvement.
  3. Investigate and fix any technical issues – easily make changes and achieve great results online for your clinic.

Download your free report today: LOCALiQ’s SEO Audit Tool

Free SEO audit for your website

Keyword Research

Keyword research enables us to find suitable keywords for your website, showing us the content your audience is searching for and the specific search queries related to your website.

These search queries will guide the content creation for your website, optimising your content using the selected keywords so you rank highly within the search engines for your target audience.

We will strategically place keywords throughout your website – including page titles, headings, meta descriptions, and body text.

Discover aesthetic-related treatments, services and popular-related topics your customers are searching for with SEMRush’s Keyword Magic Tool. Generate keyword ideas, estimated monthly search volumes and many SEO metrics from their comprehensive keyword database.

How to get started

  1. Enter your industry-related phrases into the keyword magic tool – aesthetic near me, local aesthetic, aesthetic skincare, aesthetic treatments and services.
  2. Choose “broad match” keywords – this will show you keywords and questions containing your selected phrases.
  3. View your keywords & their metrics – analyse different keywords by their monthly search volume and difficulty (KD %).
  4. Save your keywords – save your selected aesthetic keywords into a SEMRush project so you can view them quickly and easily.
semrush keyword research image

Image source: SEMRUSH

Optimising your GBP Listing

Updating your Google Business Profile (previously Google My Business) is crucial for your clinic.

Using local SEO techniques, we will attract local patients to your business by ensuring your contact information, categories, images, and videos are up to date, displaying the unique aspects of your aesthetic clinic.

We will also encourage your customers to leave positive reviews on your profile.

Give your Google Business Profile a head start on Google by ranking in the organic search results and “map pack”. To do this, you’ll need to optimise your website, but to rank in the “map pack”, you’ll need to optimise your Google Business Profile – we explain how below.

How to get started

  1. Set up your free Google Business Profile.
  2. Optimise your profile – complete as much as possible, including the types of aesthetic treatments and services you offer to patient testimonials.
  3. Get reviews – reviews will help you rank higher, so ask customers to review your clinic.

Learn more with our free resource: A Guide to Local SEO

Google local map pack illustration

Optimising your content

Your copy will influence the success of your clinic online; hand in hand with keyword research, your content will attract potential patients and high-quality leads when working with LOCALiQ.

We will create high-quality, engaging content that educates, inspires, and addresses the needs of your target audience. Incorporating relevant keywords naturally within your content, including blog posts, articles, and service descriptions, will improve your organic visibility and establish you as an authoritative business within the aesthetic industry.

But that’s not all; the content on your website should be able to answer any questions a potential patient might have regarding your treatments and services.

For example, your aesthetic clinic will offer various skincare treatments, and to optimise your website structure, we recommend creating individual pages for each one, such as “botox treatment”, “dermal fillers” and “chemical peels”. Each page can provide detailed information about the treatment, including its benefits, the procedure, and any potential side effects.

Your clinic can also include before and after photos and testimonials from your satisfied customers to showcase your expertise and the effectiveness of your treatments. By optimising your structure and content, we will help to improve your SEO and attract more patients.

We also recommend you make your aesthetic topics easy to understand by breaking them down into clear, concise copy that connects with your audience. Use subheadings (H1, H2s, and H3s) and bullet points to prompt readers to delve deeper.

Search engines are constantly looking to send users to the best place possible for answers to their questions. So, if Google thinks your site will fulfil the user’s intent, it is more likely to feature your website higher in its search engine results pages

SEO top tips for aesthetic clinics

1. Keep your website up-to-date

Searching for aesthetic services has never been easier, your website will need to rank well to stand out from your competition. View our quick tips below for a head start:

  • Aim for (at least) 500 words on your homepage
  • Include your address and contact details on each web page (the footer is a place to start), updating these for your location-based pages
  • Include a title tag, H1 header, meta description, and image alt text and title on each web page
  • Add a search bar (if applicable) and links to your social media channels

2. Target local keywords

Ensure your aesthetic clinic reaches its full potential by targeting local keywords; they will increase your chance of appearing within the local search results when someone in your area is looking for your treatments and services.

These include words and phrases like “aesthetic clinic in Newcastle’, “lip filler services in Bristol” or “skincare clinic in Leicester”.

Keyword research tools will help you find the right local keywords for your business; SEMrush is a great place to start for your SEO strategy.

Not only will targeting local keywords help you reach more patients, but it will also help you appear more relevant to search engines, a key factor for SEO and increasing your position in the online results.

3. Optimise your content to include your new keywords

Now you’ve found which keywords and phrases to use – it’s time to optimise your content with these keywords. Using the correct density for your keywords can help to increase the organic traffic to your website. We recommend:

  • Maintaining a keyword density of 2%+ for your landing pages and 1%-1.5% for your articles
  • Adding your target keyword within the first 100 words of your content
  • Optimising your title tag, subtitles, meta description, etc. for keywords
  • Adding your primary keywords to your web page URLs

A helpful tool to quickly review your keyword density is SEOquake; download the plug-in to your browser and review your keyword density for your web pages.

4. Promote your services with location-based keywords

As discussed above, you must identify which local keywords to rank for to improve your local SEO. Once you’ve compiled your list of location-specific keywords, it’s time to add them to your website copy.

We recommend using keywords such as skin care, anti-wrinkle injections, laser treatments, and the names of your treatments, services and products you offer within your clinic.

Long-tail keywords are a place to start from a local SEO perspective; for example, “dermal fillers in Leeds” or “mesotherapy near Oxford” will give you more relevant and quality leads from nearby patients when compared to targeting broader keywords such as “aesthetic clinic”.

Another effective tactic is to utilise your blog with internal links to your service pages; for example, a dedicated pillar page can promote your aesthetic expertise and, at the same time, link to subpages covering each of your services.

5. Optimise your website

Once you’ve optimised your content for relevant local keywords, you will need to ensure you update your pages across your website. We recommend:

  • Your blog posts are at least 800 words
  • Each post includes a primary keyword in the title, headers and copy
  • Each post contains your contact details (address, phone number and email)
  • You add internal links to other pages within your site
  • High-quality images and videos are included, with relevant alt texts, titles & descriptions
  • You embed your Google Business Profile map, displaying where customers can find you
  • Adding consistent, fresh content such as blog posts, articles and case studies related to your cosmetic and aesthetic treatments

Remember to optimise each post, including your contact details, title tags, meta descriptions, and high-quality images and videos with relevant alt texts. It’s good practice to include an embedded Google Business Profile map, displaying where customers can find your clinic.

Learn more with our free resource: Best Practices for Optimising Anchor Text for SEO

6. Create video content

Video content is another tool for improving the SEO of your aesthetic clinic – video enables your customers to learn about your treatments and services in an engaging, easy-to-follow format. For example, we recommend sharing your customer success stories to display your expertise in specific treatments – also, share these on your social media channels.

The SEO benefit is your customers will stay on your site for longer as they watch your content, indicating to search engines they are enjoying a positive experience on your website, promoting you as a trustworthy business with valuable content.

Also, remember to optimise your video descriptions, titles, and tags with relevant keywords to improve visibility on search engines and video platforms.

7. Claim your Google Business Profile

As we mentioned earlier, your Google Business Profile is hugely important for your aesthetic clinic and – if you’ve not done so already – you will need to claim your business listing online.

Your Google Business Profile will help your organic traffic and make your business easier to find for any local patients who wish to view your aesthetic treatments and services.

When setting up your profile, ensure your contact details, categories, opening times, images, business description, and patient testimonials are advertised correctly. We also recommend you use the same NAP (name, address and phone number) format across your profile and website and encourage your customers to leave reviews to enhance your local SEO efforts.

For example, let’s imagine your aesthetic clinic is in Sheffield. By creating a Google Business Profile with accurate and up-to-date information, such as your clinic’s address, phone number, and operating hours, your business can improve its visibility in local search results when potential patients search for aesthetic services in Sheffield.

The clinic can also optimise its website content to include location-specific keywords, such as “best aesthetic clinic in Sheffield” or “Sheffield cosmetic treatments”, attracting more potential patients in the Sheffield area.

8. Implement schema

Another tip is to implement schema into your website. Unsure what schema is? Schema mark-up is an additional website code which helps the search engines and site crawlers better understand your content. Schema will tell the search engines what your data says and what it means.

For example, schema mark-up can help search engines understand the number listed on your website is a phone number or identify your customer reviews and their rating of your clinic.

Google will view your schema positively and rank you higher than competitors who don’t include schema mark-up, improving your click-through rates. Often overlooked, this is a quick win for your website to help boost visibility.

Learn more with our free resource: What Is Schema Markup and How Does It Help SEO?

9. Utilise social media for SEO

Social media platforms can be powerful tools for promoting your content and improving SEO for your clinic. Sharing valuable and informative content through social media channels can attract organic traffic to your website, and engaging with your target audience across the many social platforms will help build relationships and increase brand visibility.

Social media activities such as sharing blog posts, before and after photos, and informative videos can help improve search engine rankings and increase your clinic’s online presence.

For instance, your aesthetic clinic could create a social media content calendar and schedule regular posts regarding your exclusive skincare tips, treatment information, and success stories. By sharing this valuable content, your clinic can attract engagement and increase its reach across social media platforms.

You can also encourage your followers to share the content with their networks, leading to more visibility and potentially more backlinks to your website. By consistently posting engaging and informative content on social media, your aesthetic clinic can improve its SEO and attract a larger online audience.

10. Join the online directories

Online directories are a great way to boost your backlinks and search engine ranking. Gaining backlinks is widely encouraged within SEO as they build Google’s trust in your site and offer an alternative way for patients to find you online.

We recommend targeting aesthetic directories specific to your industry, helping you connect with customers searching for aesthetic treatments and services. There are many online, with several paid-for and free sites available for your clinic, including Aesthetics Directory, Aesthetic Medicine Listings and Black Skin Directory.

Like before, include your address and contact details and ensure the information is consistent with your Google Business Profile and other directories, the search engines will rely on this information to determine the credibility and relevance of your website.

Learn more with our free resource: What Are Local Listings and How Can You Use Them to Market Your Business?

11. Increase the number of backlinks linking to your website

Building high-quality backlinks is an essential aspect of SEO for your aesthetic clinic. Backlinks, links from external websites to your website, help establish credibility and authority in the online community.

Obtaining backlinks from reputable and relevant sources can significantly improve search engine rankings and increase your organic traffic. One effective strategy for acquiring backlinks is via guest blogging, where your clinic contributes informative articles to other websites in your industry.

Collaborating with influencers or industry experts can also help generate high-quality backlinks and increase your clinic’s online visibility.

There are many other ways to build backlinks to your clinic, including;

  • Submitting articles to aesthetic directories
  • Answering aesthetic-related questions within online forums
  • Leaving helpful comments on other aesthetic-related websites
  • Contacting other websites and requesting a link to your content

Learn more with our free resource: What Is a Backlink? And How to Gain Them to Improve SEO

12. Ask for Google reviews from your customers

Most of your patients will read online reviews, and many will form an opinion of your clinic based on the experience your previous patients received. To help enhance and safeguard your reputation, we recommend inviting your existing customers to provide feedback on your business.

Then, after each sale, it’s worth contacting your patient to see if they are satisfied with their treatment or service. If their feedback is positive, ask them to leave a review on your Google Business Profile to boost your star rating within the search engine and entice more leads.

Once they’ve left a review, whether it’s positive or negative, ensure you respond to each one; this will demonstrate a commitment to customer satisfaction and help address any concerns or issues raised by your patients. Managing your online reviews is crucial for maintaining a positive online reputation and improving SEO performance.

Learn more with our free resource: 10 Ways to Generate More Online Reviews for Your Business

13. Ensure your website is mobile-friendly

Mobile devices have revolutionised how we search for products and services online, especially for location-based searches.

With many users accessing websites through mobile devices, your aesthetic clinic website must be responsive and optimised for mobile viewing. Implementing a responsive web design ensures your website adapts to the many different screen sizes and provides a seamless user experience across all devices.

Fast loading times are also important for mobile optimisation, as your users will expect quick and efficient browsing experiences. Optimising website elements – such as images and videos – enhances the overall user experience and will improve your search engine rankings.

Learn more with our free resource: 7 Tips to Improve Your Mobile-Friendly Marketing Strategy

14. Create location-based pages

If you have many aesthetic clinics, creating location-based pages for local searches in their area is an excellent way to boost your brand exposure. These pages can include popular keywords and up-to-date contact information for each business.

Once published, list your physical locations within Google Profile Manager to boost your local SEO for each area.

Need more help with SEO for your aesthetic clinic? Our award-winning team are waiting to hear from you. Visit our SEO page to find out more and discover our many SEO services.

LOCALiQ Free SEO Audit for your website

Free SEO Audit

LOCALiQ Free SEO Audit for your website

Evaluate your SEO performance with our FREE audit.

Get a complete overview of optimisation opportunities and uncover the actions you need to take to scale the SERPs.

  • On-page SEO
  • Links
  • Performance
  • Usability
  • Social
Get My Audit

Speak to an expert.

Start simplifying your digital marketing today. Get in touch to discuss how we can help you.