A recession in the UK? Here’s what it means for your business.
The past couple of years have been difficult to weather for businesses in the UK. Brexit, the pandemic and now the cost-of-living crisis have all caused financial uncertainty. Now with speculation that we’re headed into a recession, it’s no wonder businesses are feeling uncertain about the future.
You might be tempted to cut back on your marketing budget or stop it altogether, but this can often have more of a negative financial effect than if you were to continue with it.
Marketing can help reduce the depth of the revenue drop you might experience in a recession.
We understand that times are hard for businesses right now, so we’ve compiled this guide to help you optimise your marketing spend and strengthen your strategy.
In this guide we’ll cover the implications of a recession for businesses and how you can ensure you’re still able to reach potential customers.
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