Building Organic Authority for A9 Architecture in a Competitive Property Market
B2C • Hospitality • SEO • PPC
By the numbers.
%
Lift in ranking keywords
%
Increase in organic clicks
%
Increase in impressions
LOCALiQ’s SEO campaign helped A9 Architecture establish a much stronger organic presence, delivering a 160% increase in ranking keywords, a 59% increase in organic clicks, and a 376% increase in impressions. This significantly improved visibility and reach in a sector dominated by established firms and directories.
The business.
A9 Architecture provides bespoke architectural and planning services for residential and commercial developments across Essex, London and Kent.
The practice supports clients with design and planning for home extensions, loft conversions and refurbishments, architectural services for new-build and commercial projects, and expertise in working with planning regulations and local authorities across the South East.
Operating in a market where many prospects begin their search online, and where established practices and directories often dominate, A9 Architecture partnered with LOCALiQ to establish and grow organic authority, increase visibility for key service terms and target locations, and build a stronger organic footprint that reflected the quality and breadth of its services.
Limited digital presence and on-site optimisation issues made it harder for A9 Architecture to compete for visibility in a crowded search landscape.
Challenges.
Before working with LOCALiQ, A9 Architecture faced a number of SEO challenges. The business had minimal prior digital presence, making it harder to appear alongside long-established architecture practices and well-known directories in search results.
In such a competitive sector, organic authority and trust signals are crucial, and newer or smaller practices can struggle to gain visibility against firms with large portfolios and strong domain histories. Areas of the website were not properly optimised, with content gaps and technical issues limiting how effectively search engines could understand and rank key pages.
To compete more effectively, A9 Architecture needed a focused SEO strategy that would improve visibility in search results for key service terms and target locations, drive more high-intent organic traffic from people searching for architectural and planning services, and build a sustainable SEO foundation to support growth over time.
Fixing site optimisation and content issues
The first step was to address areas of the site that were not fully optimised or had major content issues. LOCALiQ identified and resolved problems such as weak or missing on-page optimisation, thin or duplicate content, and structural issues that affected how the site was crawled and indexed. This created a healthier, more search-friendly website as a base for further improvements.
Targeting core service keywords
LOCALiQ then focused on core service keywords that matched A9 Architecture’s main offerings. Content and optimisation were developed around the terms potential clients actually use when searching for architects and planning support, particularly for residential projects such as extensions, refurbishments and conversions. This helped improve relevance and rankings for the service areas most closely tied to business growth.
Strengthening location pages
To reflect A9 Architecture’s geographic footprint, LOCALiQ improved location pages for Essex, London and Kent. These pages were optimised to better connect A9 Architecture with local search intent, while clearer location signals and tailored content helped the business compete more effectively in local search results.
%
Increase in ranking keywords
%
Increase in organic clicks
%
Increase in impressions
Want to achieve results like this?
Increasing visibility in a competitive search landscape
A9 Architecture achieved a 376% increase in impressions, meaning the business was seen far more often in search results. This significantly improved visibility and reach in a sector dominated by established firms and directories.
Driving more high-intent traffic from search
Organic clicks increased by 59%, showing that more users were choosing A9 Architecture’s listings from the SERPs. This helped drive more relevant traffic to the website from people actively searching for architectural and planning services.
Building broader organic authority across core services
Ranking keywords increased by 160%, broadening A9 Architecture’s footprint across search and helping the business build stronger authority around its services and target locations.
Services provided
- SEO campaign strategy and implementation
- Technical and on-page optimisation to fix under-performing areas of the site
- Content and keyword optimisation for core architectural and planning services
- Local SEO improvements for Essex, London and Kent location pages
- Monitoring impressions, clicks, ranking keywords and service-related traffic
Key results
- 376% increase in impressions
- 59% increase in organic clicks
- 160% increase in ranking keywords
- 130,000+ SERP appearances achieved
- 250% increase in service-related organic traffic
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