Increasing Organic Visibility and Website Engagement for Absolute Blinds
B2C • Home Services • SEO • Website Design
By the numbers.
%
Increase in sessions
%
Increase in organic clicks
%
Increase in impressions
LOCALiQ’s SEO and website strategy helped Absolute Blinds significantly grow their organic presence, delivering a 154% increase in sessions, 116% increase in organic clicks, and 301% increase in impressions, driving greater visibility in local search, stronger engagement on site, and more opportunities for new enquiries.
The business.
Absolute Blinds is a window furnishings specialist based in Welwyn Garden City, providing custom blinds, shutters and curtains for homes and businesses in the surrounding areas.
From its local showroom and workshop, the team offers a full end‑to‑end service, from free, no‑obligation surveys and product advice through to professional installation of everything from roller, Roman, Venetian and vertical blinds to shutters, curtains and awnings.
With a strong reputation built over many years, Absolute Blinds wanted their online presence to match the quality and breadth of their offline service, and to ensure more local customers could find them when searching for window furnishings online.
Driving more organic visibility and website engagement so Absolute Blinds can generate more high‑intent leads from search.
Challenges.
Absolute Blinds was ready to grow its digital performance, but its existing website and SEO foundations were holding it back.
The company’s original site structure limited SEO performance and made it harder for search engines to understand and rank key product and service pages. This restricted how often the site appeared for important local searches around blinds, shutters and curtains.
On top of this, the website experience created friction for visitors looking to enquire or request a quote, meaning fewer sessions turned into leads than the business needed.
In organic search, Absolute Blinds’ visibility was largely confined to branded queries. While existing customers could find them by name, the business was missing out on homeowners and businesses searching more broadly for solutions in their area – exactly the audience they wanted to attract.
To unlock more organic demand and generate more high‑intent enquiries, Absolute Blinds needed a modern, SEO‑friendly website and a focused SEO strategy that could improve performance across all key organic metrics.
Strategic SEO and marketing roadmap for business growth
LOCALiQ began by delivering a clear, structured roadmap that aligned Absolute Blinds’ business goals, timelines, and internal expectations, outlining how SEO, website improvements and tracking would be rolled out step by step to support sustainable, long‑term growth.
SEO‑ready website rebuild
LOCALiQ delivered a complete website rebuild, modernising the design and user experience, restructuring navigation and site architecture around key product and service categories, and resolving underlying technical SEO issues so search engines can crawl, index and understand the site properly, creating a scalable, SEO‑ready platform for ongoing organic growth.
SEO campaign to increase organic visibility
Alongside the rebuild, LOCALiQ ran an SEO campaign focused on high‑value blinds, shutters and curtains keywords in Absolute Blinds’ core service areas, refining titles, headings and on‑page content and then using data on impressions, clicks, sessions, keyword coverage and average position to guide continuous optimisation and turn stronger search visibility into more high‑intent enquiries.
%
Increase in sessions
%
Increase in organic clicks
%
Increase in impressions
Want to achieve results like this?
Building a stronger SEO foundation
The partnership between Absolute Blinds and LOCALiQ delivered measurable, sustained improvements across core organic metrics. Sessions, clicks and impressions all grew significantly, reflecting a much stronger presence in search and increased engagement on site.
Improved visibility for relevant local searches
Absolute Blinds’ average SERP position improved by 19%, moving from 40.2 to 32.5, making the business more competitive for important queries and more likely to be seen and selected by potential customers. The 301% uplift in impressions showed that the site was appearing far more often for relevant searches, not just branded terms.
Higher engagement and more opportunities for enquiries
With a 154% increase in sessions and a 116% increase in organic clicks, more people were finding and exploring the Absolute Blinds website. This gave the business more opportunities to convert visitors into survey bookings, quote requests and, ultimately, sales. The website evolved from a static presence into a more effective, measurable channel for growth.
Services provided
- Full SEO and website performance audit
- Website rebuild and UX modernisation
- Technical SEO fixes and on‑page optimisation
- Keyword and local SEO strategy for core service areas
- Structured campaign planning and regular reporting
- Ongoing SEO support and digital consultation
Key results
- A 154% increase in sessions means far more potential customers are now reaching the Absolute Blinds website, giving the business many more opportunities to convert visits into enquiries and booked appointments.
- More searchers are actively choosing Absolute Blinds in the results with a 116% increase in organic clicks indicating stronger relevance and interest and helping to drive a higher volume of qualified traffic.
- A 301% increase in impressions means the brand is being seen much more frequently on Google for relevant blinds, shutters and curtains searches, significantly boosting local visibility and awareness.
- Absolute Blinds appears higher up the page for more of its target keywords, with 19% improvement in average SERP position (40.2 to 32.5), making it easier for local customers to find them ahead of competing providers.
Marketing webinar series.
Stay ahead of marketing trends with our expert‑led webinars designed to give you practical insights you can apply straight away.
Explore our services.
Discover how our digital marketing services help you reach more customers, generate stronger leads, and grow with confidence.
Latest blog insights.
Explore helpful articles and practical tips that make your marketing clearer, stronger, and more effective.
Speak to an expert.
Book a free consultation and generate new revenue for your business - our multi-channel digital marketing services are ready to supercharge your online success.
During your consultation, you'll have the opportunity to:
Connect with a member of our award-winning team to discuss your marketing challenges and the core areas you wish to target.
Explore our digital marketing services and see how we will achieve your revenue goals, maximise profits and upscale your business.
Receive insights on bespoke strategies for your business, designed to maximise your results and beat your competitors.
Contact us and discover how we will transform your business, placing you as the number one option for your industry and services; locally and across the UK.