Industry: Ecommerce

About the client.

Established in 2018, Beira is a Scottish fashion brand that takes discarded fabric from the luxury fashion industry and ethically crafts limited-edition womenswear, embracing the circular economy and designing timeless womenswear for the conscious consumer.

What you should know

  • Our digital PR campaign earned 35 backlinks, an average domain authority of 60 and a highest domain authority of 94.
  • The story featured on Yahoo News, Greatest Hits Radio and London Loves Business.
  • Beira’s domain authority increased by 45% (11 to 16), and average daily impressions grew by 221% (573 to 1844).
  • 35


  • 60

    Average Domain Authority

  • 94

    Highest Domain Authority


The client wanted to increase their press and digital PR coverage by commenting on the recent Gender Pay Gap statistics – however, they had little experience in approaching journalists with their research and turned to LOCALiQ for help.


LOCALiQ assessed data from the Office of National Statistics report “Gender pay gap: 2023′ before investigating the gender pay gap within the top UK towns/cities within each region, comparing these to the average gender pay gap.

Our digital PR specialists then requested a comment from the client on the data and findings of the research and included their quote and advice within the press release. Once completed, we created numerous localised versions of the story and contacted relevant journalists who have previously covered gender/pay gap-related stories for online exposure.

Beira Press Release Coverage


LOCALiQ’s digital PR link-building campaign achieved:

  • 35 backlinks
  • Average DA of 60
  • Highest DA of 94
  • Featured on Yahoo News, Greatest Hits Radio & London Loves Business
  • Domain authority increase of 45% (11 to 16)
  • Average daily impressions increase of 221% (573 to 1844)
Beira London Loves Business Press CoverageBeira Greatest Hits Radio Press CoverageBeira Yahoo News Press Coverage

Proven results.

We’re dedicated to helping local businesses succeed.

New leads


Avg daily impressions increase



Speak to an expert.

Start simplifying your digital marketing today. Get in touch to discuss how we can help you.