Heythrop Park wanted to generate more enquiries and bookings through their own website, rather than through external booking agents and booking sites.
Social and search campaigns were created, focusing on a 60-mile radius surrounding the estate. This was incorporated with social retargeting to maximise website clicks.
This campaign brought an average cost per lead of £2.30, and with an average order value of £250, this brought Heythrop Park a huge return on investment. 818 leads were generated within the 3 months this campaign ran, averaging 8.98 leads per day.