Heythrop Park

  • Category:
    • Hospitality
  • Published:March 10th
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About the client.

Heythrop Park is an 18th-century 4-star hotel based in the stunning Cotswolds countryside. As well as a place to rest your head, Heythrop offers dining and spa facilities, including an 18-hole golf course set in 440 acres of beautiful land surrounding the estate.

What you should know

  • LOCALiQ’s PPC and paid social campaigns generated 319k impressions, drove 13.8k website visitors and delivered 818 leads.
  • Our client enjoyed a £2.30 cost-per-lead and an excellent £250 average order value.
  • 319k

    Impressions

  • 818

    Leads

  • £250

    Average order value

Challenges.

Heythrop Park wanted to generate more enquiries and bookings through their website rather than through external booking agents and booking sites.

Solutions.

We created search and social campaigns focusing on a 60-mile radius surrounding the estate. This was incorporated with social retargeting to maximise website clicks.

Results.

Our campaign achieved an average cost per lead of £2.30 and an average order value of £250 – delivering Heythrop Park a huge return on investment. We generated 818 leads within three months, averaging 8.98 leads per day.

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Proven results.

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