Lancashire Constabulary covers an area of 1,189 square miles and serves a population of nearly 1.5 million. Lancashire Constabulary wanted to attract University educated applicants from the BAME and Eastern European Community in their region, for respective detective and constable roles within the force.

Our client were struggling to drive interest and increase applicants from the BAME and Eastern European Community. They had tried outdoor advertising, with little success, previously.

  • 95%

    of all applications generated were deemed highly credible

Goals.

Our client, Lancashire Constabulary, needed to find effective and measurable new strategies to generate applicants from the BAME and Eastern European communities.

Challenges.

Due to negative preconceptions of Lancashire Constabulary, driving applicants from BAME communities was challenging and the constabulary had little success in doing so. They wanted to acquire applicants from these communities who held degrees to go into specialist, constabulary roles.

Solutions.

We curated an online, two-element online display advertising campaign, which served targeted adverts to degree holders within the BAME, Chinese and Eastern European communities, aged 30+ years of age.

To do this we used our prolific first party data and proprietary mosaic audience profiles, and served our adverts in specific postcodes where the BAME, Eastern European and Chinese communities are dense, ensuring our adverts were also only served to degree holders within those areas. The creatives were designed with specific call to actions.

 

Results.

Find out more about the display solutions curated for our client, and the results we delivered, by downloading their unique LOCALiQ success story.

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