NPTC Group of Colleges

  • Category:
    • Education
  • Published:March 10th
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Industry: Education
Solutions: PPC

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About the client.

NPTC Group of Colleges is one of Wales’ largest further education providers. They have nine campuses spanning from South Wales to North Wales. With courses that cover age groups from school leavers to adults wanting to learn a new skill and further their careers, the aim is to inspire and deliver success for all students.

What you should know

  • LOCALiQ’s PPC campaign generated 2M+ impressions, 12k website visitors and delivered 432 enquiries.
  • Our client enjoyed a £2.39 average cost-per-lead, £0.15 cost-per-visit and a £4,750 average order value.
  • 2M+

    Impressions

  • 432

    Leads

  • £4,750

    Average order value

Challenges.

NPTC Group of Colleges wanted to increase the number of enquiries for all levels of courses and convert more prospective students into enrolling. This was a challenge as there were several competitors in their target locations.

Solutions.

We developed a strategic search campaign to help drive potential new students to the website. The campaign used keywords that helped drive audiences to their website for all courses and qualification levels.

Results.

The campaign generated 2,123,423 impressions and 432 enquiries, averaging a £2.39 cost-per-lead and a £4,750 return on investment. The cost per visitor based on website visits decreased to just £0.15, offering traffic for little cost.

 

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Proven results.

We’re dedicated to helping local businesses succeed.

Selby College

Impressions

952k

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Gayhurst School

Leads converted

289

 

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