Selby College

The college historically had the most success in converting new students from hosting open days, so they desired to promote such events online, emphasising that the college was still up and running and was COVID-19 secure.

LOCALiQ had to deliver this message to the online users who fit into the college’s desired target audience segments.

COVID-19 posed challenges to all businesses, and Selby College found that their challenges were letting new pupils know they were still open for course enrollments and were taking COVID-19 safety precautions.

Promoting this message to the masses was crucial for our client, and Selby College needed our help to promote and market its open days and events to its desired audiences.

To generate awareness, LOCALiQ opted for social and digital display advertising as their chosen solutions for Selby College.

Facebook Web Clicks enabled our client to have flexibility on their advert copy, meaning we could change the events we promoted at their request, as did digital display.

Both solutions granted our client granular, detailed targeting to reach online users most likely to enrol in a college course.

We reached 825k prospective students across all age ranges, and the campaigns drove 10k clicks.